This is why Estée Lauder’s Double Wear foundation is so popular

Find out what makes the iconic formula so iconic

Ah, Estée Lauder Double Wear, how do we love thee? Let us count the ways.

The frosted glass bottles are iconic in the world of make-up users (if it’s not your own go-to, you undoubtedly know someone who loves it) and they are a bestseller all over the world.

There are now an almighty 54 shades available in the original Stay-In-Place foundation, making it one of the broadest foundation ranges out there.

So, whether you’re looking for the best foundation for pale skin, or a dark-but-not-ashy complexion perfector without a hint of greyness, you’re likely to find your perfect match.

There’s a also heavy duty version of the formula, Maximum Cover for Face and Body, and a lightweight version for more subtle coverage, Double Wear Light.

Still not convinced? Keep scrolling to find out why it’s so great.

Estée Lauder Doublewear Stay-in-Place Makeup, £33.50, Fabled

Estee Lauder Double Wear

A quick Google search will yield what feels like endless positive reviews from dedicated fans, which is really no surprise.

The formula itself is thick, without feeling gloopy or claggy, and blends out easily whether you’re a fan of brush, beautyblender or finger application.

It’s oil-free, waterproof, transfer-resistant (no make-up prints on your phone screen here) and can last for up to 24 hours. Think work to drinks with friends or dinner out, fully in place until you finally return home.

So if its a flawless, glowy complexion you’re after – without that over-airbrushed, matte finish – this is the buy for you.

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