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    1. Life
    2. Money and Work

    Meet the woman using tech to tackle poverty

    As part of our Future Shapers series, in partnership with Neutrogena, we've scoured the country to find 2016's hot new innovators

    Jenny Proudfoot's avatar
    By Jenny Proudfoot
    Published 30 September 2016 In Features

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    As part of our Future Shapers series, in partnership with Neutrogena, we've scoured the country to find 2016's hot new innovators

    The food-waste visionary: Iseult Ward, 25

    Ward is the CEO and co-founder of FoodCloud, a start-up creating social solutions to food waste, which connects businesses with surplus food to local charities

    One in ten Irish people suffers from food poverty. Growing up in Dublin, I witnessed deprivation in communities, but it wasn’t until my third year at university that my co-founder, Aoibheann – a fellow student in environmental science – introduced me to the shocking stats about how much food we waste.

    Failures teach you a lot. We launched a few weeks before my final exams but, having only received one donation, we quickly realised that our first launch had failed. Walking away from it was difficult, but looking back it was one of the best things that could have happened because it positively influenced the solution we have in place today.

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    Iseult Ward

    Iseult Ward

    It only takes one breakthrough. Tesco agreed to trial FoodCloud and we successfully scaled the trial to 18 stores within six months. We now have 600 stores donating food across Ireland and the UK, and nearly 4 million meals have been redistributed to more than 1,000 charities since we launched.

    Having a co-founder is invaluable. Every low moment I have had on this journey, she has been there too. Equally, reaching our first million meals milestone together was a huge achievement.

    Marie Claire Newsletter

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    #passiton ‘Surround yourself with positive people who believe in you.’

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    Jenny Proudfoot
    Jenny Proudfoot
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    Contributing Features Editor

    Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. After working at Marie Claire UK for seven years - rising from intern to Features Editor - she is now a freelance contributor to the News and Features section.

    In 2021, Jenny was named as a winner on the PPA's '30 under 30' list, and was also listed as a rising star in journalism.

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