The Duke of Cornwall is launching a fashion collection on Net-A-Porter. Well, sort of. Prince Charles has teamed up with the YOOX NET-A-PORTER via his The Prince’s Foundation, to set up and train the next generation of artisans, and their collection is now available to shop.
The Modern Artisan project helped students design in Italy and craft at Dumfries House in the UK, guiding them to create and bring online a luxury sustainable collection.
Students from both nationalities were also equipped with the latest digital practices, artificial intelligence and data insights drawn from YOOX NET-A-PORTER’s 4.3 million global customers over the last 5 years.
Now you can shop the collection at NET-A-PORTER, MR PORTER, YOOX and THE OUTNET, with all profits going to support the work of The Prince’s Foundation and its Future Textiles programme.
HRH The Prince of Wales, President of The Prince’s Foundation, said in a statement, 'I’ve been enormously impressed by the efforts, the ideas and the vision shown by the artisans from the UK and Italy. Hopefully they will take away a great deal of skill and understanding of sustainable approaches to design and manufacturing that they can apply to their own businesses or future careers.'
'The key for me is to rediscover the importance that nature plays, understand where natural materials come from and how they can be used in exciting and innovative ways. After all, nature is the source of everything,' he added.
Not only are the clothes themselves made form luxurious, sustainable fabrics such as organic silk and merino wool, they also make for the perfect capsule work wardrobe, thanks to styles you can mix and match and a neutral colour palette. prices start at £395.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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