Boden has re-issued some cult favourites for its 30th anniversary collection
Kate Middleton's favourite British high-street label, Boden, is re-issuing some of its most iconic looks in a special capsule to celebrate its 30th birthday.
The brand was founded by Johnnie Boden in 1991 at his kitchen table with a line of eight menswear products, which has since evolved into clothes for women, men and children, known for their colour, print and quality.
Jean Campbell, who made her modelling debut for Mini Boden at the age of four, fronts the 30th birthday campaign shot (photographed by Scott Trindle) in the same picturesque Scottish Highlands she was photographed 20 years ago. She models the collection, which was inspired by best-selling, well-loved pieces from the last 30 years.
Shop the anniversary collection here
To create the capsule, the in-house design team delved through an extensive archive and early catalogues, drawing inspiration from Boden’s early days in the 90s and early 00s. These include the Elizabeth Velvet Coat adorned in hand-drawn paisle, the Holly Quilted Jacket with removable faux fur oversized collar and the Charlotte French Collar Cardigan, as well as the iconic Breton of course. Each style has been restyled with a fresh twist for today's customer.
The design team shares its three favourite pieces with me, and the inspiration behind them.
The Elizabeth Coat
The Charlotte Cardigan
The Victoria Blazer
