Kids' clothes have come a long way since my childhood days (which not so fortunately happened to land during half the 80s), where the two only options seemed to be unbearably twee or shapeless polyester, or both combined.
Nowadays, as I've gleefully discovered since becoming a mum myself, baby and children's clothes are a whole new level of stylish. The kind of stylish I wish came in adult size so I can dress like my daughter (in a non cheesy way obviously).
There are plenty different styles to choose from now. If you love the way the royal children dress (here's where Prince George and Princess Charlotte's clothes), then you'll love the traditional dresses and rompers featuring woven motifs and Peter Pan collars by the likes of Rachel Riley, Jacadi, Pepa & Co and Amaia Kids.
There's nothing wrong with a little bit of twee, and Boden, Jojo Maman and Mamas & Papas get that balance right for me. I just love their knitwear and party clothes at the moment.
No matter the age group or gender you're shopping for, there are so many trend-led styles for AW23, whether on the high street or by designers.
Specifically, I am loving chic neutral separates (read: quiet luxury), shearling jackets, knitted dungarees (read: apres ski) and logo sweatshirts (read: athleisure).
There's something to suit all budgets as well. Designers such as Khaite, Dolce & Gabbana, Burberry and Dior all offer highly covetable styles that look straight off the runway, from party dresses to loungewear.
As for the high-street, you're simply spoiled for choice. The likes of Zara Kids, H&M, Mango and Arket all have a huge offering so you can build a complete wardrobe for your baby, toddler or kid, from outerwear to sleepwear, swimwear to essentials such as babygrows and underwear.
Shop my edit of the best kids' clothes below.
