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    1. Style

    These are the clothes brands Prince George, Princess Charlotte and Prince Louis love

    Your complete guide to royal children clothes

    Penny Goldstone's avatar
    By Penny Goldstone
    Last updated 15 June 2023 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Celebrity baby names: William and Kate
    (Image credit: Getty)
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    The Princess of Wales may have one of the most covetable wardrobes in the world, but her royal children's clothes are just as stylish. She always manages to dress her three children, Prince George, 9, Princess Charlotte, 8, and Prince Louis, 5, in the cutest outfits.

    The Princess has famously always opted for traditional clothes, including lots of shorts for Prince George and Prince Louis, and the general public loves it, with many items selling out as soon as the royal children wear them.

    So here's your ultimate guide to the royal children's clothes brands The Prince and Princess of Wales love the most, plus where you can shop them.

    Royal children clothes: Shop by brand

    Boden

    Ahead of Prince George's eighth birthday, the Prince and Princess of Wales released a new image of their eldest son to their Instagram account. His look included a £10 polo shirt from John Lewis and smart blue shorts from none other than Boden. The photo was taken by mum Middleton at their country home in Norfolk.

    More recently, the royal family released portrait for Princess Charlotte's birthday in which she was also wearing a Boden jumper. 

    A post shared by The Prince and Princess of Wales (@princeandprincessofwales)

    A photo posted by on

    Boden Chino Shorts

    Boden Chino Shorts
    £23 AT BODEN

    Boden Relaxed Textured Jumper

    Boden Relaxed Textured Jumper
    £34 AT BODEN

    Ralph Lauren

    There weren't many royal outings in 2020, for obvious reasons, but the Prince and Princess of Wales did manage to take their children to see a Pantomime show just before Christmas in London. Princess Charlotte wore a dress by Nicoletta Fannna and the Penelope Chilvers Mini Me Tassle Boots, while Prince Louis wore a coat by Amaia, the same label behind his sister's coat for her first day at school, which you can shop if you scroll down.

    Meanwhile, Prince George looked dapper in a striped Ralph Lauren knit, a brand which his sister wore in the family's Christmas card. 

    Marie Claire Newsletter

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    Ralph Lauren The Iconic Cable-Knit Cashmere Jumper

    Ralph Lauren The Iconic Cable-Knit Cashmere Jumper
    SHOP NOW

    Ralph Lauren Striped Cable-Knit Cotton Jumper

    Ralph Lauren Striped Cable-Knit Cotton Jumper
    £80 (WAS £115) AT RALPH LAUREN

    La Coqueta

    The label has been a favourite with the royal family for some time, with Prince Louis wearing one of their rompers for Prince Charles' 70th birthday photo.

    La Coqueta Blue Stripe Fantino Baby Boy Set

    La Coqueta Blue Stripe Fantino Baby Boy Set
    £69 AT LA COQUETA

    La Coqueta Claret Fantino Baby Boy Set

    La Coqueta Claret Fantino Baby Boy Set
    £40 (WAS £69) AT LA COQUETA

    Trotters

    In a shot released for Prince Louis' first birthday, the tot wore an adorable blue puppy jumper, by childrenswear brand Trotters. That particular jumper has sadly now sold out, but there are loads of other animal options including bunny rabbits and sheep.

    A photo posted by on

    Trotters Little Isla Bunny Cardigan

    Trotters Little Isla Bunny Cardigan
    £39 (WAS £52) AT TROTTERS

    Trotters Little Crab Cardigan

    Trotters Little Crab Cardigan
    £21 ( WAS £52) AT TROTTERS

    G.H. Hurt & Son

    The family-owned brand saw a huge spike in visits to their site (and by huge, we mean 100,000 in less than 24 hours) when Princess Charlotte was presented to the world outside the Lindo Wing, swaddled in their traditional knitted shawl.

    royal children clothes

    Getty

    Rachel Riley

    British brand Rachel Riley was The Princess' go-to for traditional designs for George. He wore a smock shirt and red shorts for Princess Charlotte's christening, prompting many comparisons with a similar outfit Prince William wore when he was a child.

    royal children clothes

    Getty
    (Image credit: 2015 Bauer-Griffin)

    Rachel Riley Baby Ivory Cotton Shortie

    Rachel Riley Baby Ivory Cotton Shortie
    £60 (WAS £75) AT CHILDREN'S SALON

    John Lewis

    To celebrate Princess Charlotte's second birthday, her parents released a pic of the tot wearing a pastel yellow fair isle jumper from John Lewis, which obviously sold out instantly. A fashion influencer or what?

    royal children clothes

    Photo: Kensington Palace

    Pepa London

    The British kidswear brand is clearly the royal children's clothes brand of choice. Kate is a fan of the embroidered designs, and both Princess Charlotte and Prince George have been spotted wearing it. They both wore it to Pippa Middleton's wedding, Prince George sported a whale jumper for an official third birthday portrait, and Charlotte wore a pretty dress on her tour of Canada.

    royal children clothes

    Getty
    (Image credit: 2016 Pool/Sam Hussein)

    Pepa London Handsmocked Embroidered Collar Short Sleeve Dress in Blue

    Pepa London Handsmocked Embroidered Collar Short Sleeve Dress in Blue
    £148 AT PEPA LONDON

    Pepa London Ivory Handsmocked Occasion Dress with Blue Details

    Pepa London Ivory Handsmocked Occasion Dress with Blue Details
    £380 AT PEPA LONDON

    M&H

    Remember that adorable picture of Princess Charlotte wearing a pie crust dress and playing with her cuddly toy? Yep, that was M&H. You can now buy a pretty similar dress, which coincidentally is called Charlotte.

    royal children clothes

    Photo: Kensington Palace

    M&H Inés dress pink Liberty print.

    M&H Inés dress pink Liberty print.
    £46 AT M&H

    Amaia Kids

    Another popular royal children clothes choice. Prince George wore an Amaia jumper to meet his sister for the first time, and Princess Charlotte wore a pink dress for the Queen's 90th birthday. She also wore an Amaia coat for her first day of school.

    royal children clothes

    Photo: Kensington Palace

    Amia Razorbil Coat Green

    Amia Razorbil Coat Green
    £150 AT AMIA

    My 1st Years

    Remember that cute customised robe Prince George wore to meet President Obama? That was by My 1st Years. He teamed it with velvet slippers and silk pyjamas, and the internet did the rest. Cue 100,000 memes.

    royal children clothes

    Getty
    (Image credit: 2016 The White House)

    My 1st Years Personalised Ivory Hooded Fleece Robe

    My 1st Years Personalised Ivory Hooded Fleece Robe
    £18 (WAS £23) AT MY 1ST YEARS

    Penny Goldstone
    Penny Goldstone
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    Contributing Fashion Editor

    Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

    She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.

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