These are the clothes brands Prince George, Princess Charlotte and Prince Louis love

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  • Your complete guide to Royal baby fashion

    With three royal children, we can imagine the Duchess of Cambridge has a wardrobe full of cute children’s clothes, and she is already dressing Prince Louis is some of her favourite brands that she’s shopped for Prince George and Princess Charlotte.

    Kate has famously always opted for traditional clothes, including lots of shorts for Prince George (there is a good reason for both of these, if you follow those links), and the general public loves it, with many items selling out as soon as the royal children wear them (what Kate effect?).

    So here’s your ultimate guide of the baby and children’s fashion brands Kate and William love the most, and where you can shop them.

    Neck & Neck

    Prince Louis took his first steps (in public at least) at the Chelsea Garden Show last month, and looked adorable in red stripe dungarees by Spanish brand Neck & Neck, which used to belong to his big brother Prince George. Weirdly, Prince George was also photographed taking his first steps in them.

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    The Duke and Duchess of Cambridge are very pleased to share some new photographs of their family as they visited the RHS Back to Nature Garden at the #ChelseaFlowerShow on Sunday afternoon. The photographs were taken by @mattporteous. The #RHSChelsea Back to Nature Garden, designed by The Duchess and award-winning landscape architects Andrée Davies and Adam White of Davies White Landscape Architects, is a woodland setting for families and communities to come together and connect with nature. Her Royal Highness is a strong advocate for the proven benefits the outdoors has on physical and mental health, and the positive impact that nature and the environment can have on childhood development in particular. Over the past months, Prince George, Princess Charlotte and Prince Louis have helped The Duchess gather moss, leaves and twigs to help decorate @The_RHS Back to Nature Garden. Hazel sticks collected by the family were also used to make the garden’s den. The Duchess told Monty Don in an interview for the BBC: “I really feel that nature and being interactive outdoors has huge benefits on our physical and mental wellbeing, particularly for young children. I really hope that this woodland that we have created really inspires families, kids and communities to get outside, enjoy nature and the outdoors, and spend quality time together.”

    A post shared by Kensington Palace (@kensingtonroyal) on

    Shop now: Stripe overalls for £35 from neck & neck

    Elfie London

    London based childrenswear brand Elfie is behind the knitted jumper Louis wore in his first birthday portrait, but it’s thought the Duchess bought it before even Prince George was born as it’s from their first collection seven years ago.

    Shop now: BLYTON CARDIGAN for £40.80 from Elfie


    Another shot released for Prince Louis’ first birthday featured the tot in an adorable blue puppy jumper, by childrenswear brand Trotters. That particular jumper has sadly now sold out, but there are loads of other animal options including bunny rabbits and sharks.

    Shop now: Dog Jumper for £15 from Trotters

    G.H. Hurt & Son

    The family owned brand saw a huge spike in visits to their site (and by huge, we mean 100,000 in less than 24 hours) when Princess Charlotte was presented to the world outside the Lindo Wing, swaddled in its traditional knitted shawl.

    The Duchess Of Cambridge And Prince William royal baby Princess Charlotte

    Photo: Rex

    Shop now: Super-fine Merino Wool Christening Shawl for £54 from G.H.Hurt & Son

    Cath Kidston

    Prince George at Kensington Palace

    Photo: Kensington Palace

    Who can forget THAT picture of Prince George in his toy soldier tank top for his last official Christmas portrait before the arrival of Princess Charlotte (he was 17 months at the time)? The tank top was possibly one of the most popular Cath Kidston items ever, and has been re-issued in one form or other ever since.

    Shop now: Baby sleep suit set for £20 from Cath Kidston

    Rachel Riley

    prince george princess charlotte clothes

    British brand Rachel Riley is Kate’s go-to for traditional designs for George. He wore a smock shirt and red shorts for Princess Charlotte’s christening, prompting many comparisons with a similar outfit Prince William wore when he was a child.

    Shop now: RACHEL RILEY Baby Boys Ivory Cotton Shortie for £75 from Children Salon

    John Lewis

    Princess Charlotte

    Photo: Kensington Palace

    To celebrate Princess Charlotte’s 2nd birthday, her parents released a pic of the tot wearing a pastel yellow Fairisle jumper from John Lewis, which obviously sold out instantly. A fashion influencer or what?

    Shop now: John Lewis Cardigan, for £16 from John Lewis

    Pepa & Co

    The Spanish kidswear brand won Kate over with its pretty embroidered designs, and both Princess Charlotte and Prince George have a few of the brand’s clothes hanging in their Royal wardrobes. They both wore it to Pippa Middleton’s wedding, Prince George sported a whale jumper for an official 3rd birthday portrait, and Charlotte wore a pretty dress on her tour of Canada.

    prince george princess charlotte clothes

    Prince George 3rd birthday photos

    Photo: Kensington Palace

    Shop now: TRADITIONAL SMOCKED DRESS for £98 from Papa & Co


    Remember that adorable picture of Princess Charlotte wearing a pie crust dress and playing with her cuddly toy? Yep, that was M&H.

    Princess Charlotte First Baby Photo

    Photo: Kensington Palace

    Shop now: Smock dress for €35.95 from M&H

    Amaia Kids

    Prince George wore an Amaia jumper to meet his sister for the first time, and Princess Charlotte wore a pink dress for the Queen’s 90th birthday. She also wore an Amaia coat for her first day of school.

    prince george princess charlotte clothes

    Photo: Kensington Palace

    Shop now: Burgundy coat for £140 from Amaia Kids

    My 1st Years

    Remember that cute customised robe Prince George wore to meet President Obama? That was by My 1st Years. He teamed it with velvet slippers and silk pyjamas, and the internet did the rest. Cue 100,000 memes.

    Prince George Obama

    Photo: Rex

    Shop now: My 1st Years Baby Personalised Prince Gingham Robe for £26

    With Meghan and Harry now first time parents to baby Archie, they’ll definitely have plenty of chic hand-me-downs to start off with, including the outfit Prince Louis borrowed that was once owned by Prince Harry.

    One heck of a stylish family for sure.

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