These are the clothes brands Prince George, Princess Charlotte and Prince Louis love

Your complete guide to royal children clothes

The Prince and Princess of Wales with their children
(Image credit: Getty)

The Princess of Wales may have one of the most covetable wardrobes in the world, but her royal children's clothes are just as stylish. She always manages to dress her three children, Prince George, 9, Princess Charlotte, 8, and Prince Louis, 5, in the cutest outfits.

The Princess has famously always opted for traditional clothes, including lots of shorts for Prince George and Prince Louis, and the general public loves it, with many items selling out as soon as the royal children wear them.

So here's your ultimate guide to the royal children's clothes brands The Prince and Princess of Wales love the most, plus where you can shop them.

Royal children clothes: Shop by brand

Boden

Ahead of Prince George's eighth birthday, the Prince and Princess of Wales released a new image of their eldest son to their Instagram account. His look included a £10 polo shirt from John Lewis and smart blue shorts from none other than Boden. The photo was taken by mum Middleton at their country home in Norfolk.

More recently, the royal family released portrait for Princess Charlotte's birthday in which she was also wearing a Boden jumper. 

Ralph Lauren

There weren't many royal outings in 2020, for obvious reasons, but the Prince and Princess of Wales did manage to take their children to see a Pantomime show just before Christmas in London. Princess Charlotte wore a dress by Nicoletta Fannna and the Penelope Chilvers Mini Me Tassle Boots, while Prince Louis wore a coat by Amaia, the same label behind his sister's coat for her first day at school, which you can shop if you scroll down.

Meanwhile, Prince George looked dapper in a striped Ralph Lauren knit, a brand which his sister wore in the family's Christmas card. 

La Coqueta

The label has been a favourite with the royal family for some time, with Prince Louis wearing one of their rompers for Prince Charles' 70th birthday photo.

Trotters

In a shot released for Prince Louis' first birthday, the tot wore an adorable blue puppy jumper, by childrenswear brand Trotters. That particular jumper has sadly now sold out, but there are loads of other animal options including bunny rabbits and sheep.

A photo posted by on

G.H. Hurt & Son

The family-owned brand saw a huge spike in visits to their site (and by huge, we mean 100,000 in less than 24 hours) when Princess Charlotte was presented to the world outside the Lindo Wing, swaddled in their traditional knitted shawl.

royal children clothes

Getty

Rachel Riley

British brand Rachel Riley was The Princess' go-to for traditional designs for George. He wore a smock shirt and red shorts for Princess Charlotte's christening, prompting many comparisons with a similar outfit Prince William wore when he was a child.

royal children clothes

Getty
(Image credit: 2015 Bauer-Griffin)

John Lewis

To celebrate Princess Charlotte's second birthday, her parents released a pic of the tot wearing a pastel yellow fair isle jumper from John Lewis, which obviously sold out instantly. A fashion influencer or what?

royal children clothes

Photo: Kensington Palace

Pepa London

The British kidswear brand is clearly the royal children's clothes brand of choice. Kate is a fan of the embroidered designs, and both Princess Charlotte and Prince George have been spotted wearing it. They both wore it to Pippa Middleton's wedding, Prince George sported a whale jumper for an official third birthday portrait, and Charlotte wore a pretty dress on her tour of Canada.

royal children clothes

Getty
(Image credit: 2016 Pool/Sam Hussein)

M&H

Remember that adorable picture of Princess Charlotte wearing a pie crust dress and playing with her cuddly toy? Yep, that was M&H. You can now buy a pretty similar dress, which coincidentally is called Charlotte.

royal children clothes

Photo: Kensington Palace

Amaia Kids

Another popular royal children clothes choice. Prince George wore an Amaia jumper to meet his sister for the first time, and Princess Charlotte wore a pink dress for the Queen's 90th birthday. She also wore an Amaia coat for her first day of school.

royal children clothes

Photo: Kensington Palace

My 1st Years

Remember that cute customised robe Prince George wore to meet President Obama? That was by My 1st Years. He teamed it with velvet slippers and silk pyjamas, and the internet did the rest. Cue 100,000 memes.

royal children clothes

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(Image credit: 2016 The White House)
Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.