The sell-out Aspinal bag the celebrities can’t get enough of

Introducing this season's hottest new designer handbag: the Aspinal of London Mayfair bag, which has been so popular with customers and celebrities that not only has it sold out (don't worry, it's back in stock on 22nd November), it even has its own campaign called the 'Mayfair Mania'.

Since its launch, it has been pictures on the arms of many VIPs, including Gigi Hadid, Selena Gomez and Olivia Palermo, as well as Rebel Wilson. The Duchess of Cambridge also owns the midi version of the bag, which now comes in a smaller size.

NEW YORK, NEW YORK - SEPTEMBER 07: Selena Gomez visits "The Late Show with Stephen Colbert" at the Ed Sullivan Theater on September 07, 2021 in New York City. (Photo by James Devaney/GC Images)

Both Selena and Gigi fell in love with the style after they stylists, Kate Young and Mimi Cutrell, who posted their looks on their Instagram pages.


Midi Mayfair BagBlack Patent Croc, <a href="" data-link-merchant=""">£595 at Aspinal
Hand-crafted from full-grain leather, the compact design features Aspinal's recognisable signature shield lock synonymous with this memorable collection, which opens to unveil a luxurious grosgrain lining with a central zipped compartment and open pockets to either side.

BGUK_2239771 - New York, NY - *EXCLUSIVE* - Bella Hadid celebrates her 25th birthday with sister Gigi and brother Anwar by her side along with some close friends.
Pictured: Gigi Hadid
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Meanwhile, Olivia Palermo has long been a fan of Aspinal, and back in 2015, she created a tote bag with the brand. She has since been spotted carrying the Hat Box, Micro Hat Box and Midi Mayfair.

As its name suggest, Aspinal's latest campaign celebrates the iconic Mayfair handbag collection, plus the launch of a brand new Nano Mayfair, the tiniest member of the family.

It's now available in almost 20 shades, including gorgeous metallic colours perfect for party season.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.