This celebrity-approved, cult designer bag is now 25% off

It's been worn by Naomi Campbell and Ashley Graham

Zoe Anastasiou's avatar
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Published In Buying Guides
Fashion week attendees carrying the JW Anderson Bumper bag
(Image credit: Getty)

Often, when you attend fashion week, it can be very easy to spot a cult item on the rise. From celebrities to fashion editors and influencers, each season there are a few accessories that emerge as the most coveted among the style set. 

Last season, one of these in-demand items was undoubtedly JW Anderson's bumper shoulder bag. Between industry insiders and A-listers (Hello, Naomi Campbell) the item was just about everywhere. 

Naomi Campbell carrying the JW Anderson Bumper bag

(Image credit: Getty)

Available in several different iterations—including bright colourways, neutral tones and crystal-embellished versions—JW Anderson's bag features a sleek silhouette and thin, shoulder strap. At London Fashion Week alone, the bag was seen on the arms of Ashley Graham, Bel Powley and the aforementioned Naomi Campbell. 

While most designer handbags retail for upwards of £1000, the beauty of JW Anderson's latest hit is that it sits at a much more affordable price point. Retailing between £500 and £615, the bag is a lot more budget-friendly than most of its other designer counterparts.

Ashley Graham carrying the JW Anderson Bumper bag

(Image credit: Getty)

Currently, you can get the bag for even more of a steal, as Matches Fashion is hosting a 25% off Friends and Family sale. Using the code 25MF, customers are eligible to receive 25% off the retail price, bring the price of the in-demand bag down even further. (In fact, thanks to the promotion you can now nab JW Anderson's bag for under £500.) 

Of course, at this rate, we don't expect the bags to last long, so we have shopped out three of the coolest iterations below for your ease. 

Shop the JW Anderson Bumper Bag: 

Aside from JW Anderson's bag, Matches Fashion also currently has several other coveted products available as a part of its Friends and Family promotion. From popular designers like 16Arlington and Aje, to Scandi favourites like Ganni and emerging brands like Alemais, there are certainly plenty of options around. 

Keep scrolling to shop my edit of the best products available in Matches Fashion's Friends and Family promotion. The sale is set to run until Wednesday 24th May. 

Shop more from Matches Fashion's Friends and Family Promotion: 

Zoe Anastasiou
Zoe Anastasiou
Fashion Editor

Zoe Anastasiou is a Fashion Editor with over eight years of experience working across digital publications in New York, London and Australia. She has contributed to publications including Harper’s BAZAAR and ELLE Australia, and was the Fashion and Social Media Editor at Who What Wear UK before joining Marie Claire.