People are saying Kate Middleton is trying to save the British high street

Not all heroes wear capes, some wear Boden, apparently. Seeing as the majority of clothes worn by Kate Middleton since the beginning of lockdown has been by British designers or labels.

For example, she donned an M&S dress for a school assembly, wore British label Suzannah twice and for her recent visit to South Wales, she wore a floral Emilia Wickstead dress (you can see the rest of her Zoom outfits here).

Now some people are saying that by championing a lot of home-grown talent, she is doing her bit to save the British high-street as well as smaller designers, especially as they have struggled a lot through the pandemic.

Warehouse and Oasis went into administration before being bought up by Boohoo, whilst Cath Kidston, Monsoon, Debenhams and Laura Ashley all announced they were restructuring or going into administration.

A photo posted by on

And now in a further blow to the high street, it seems that Jigsaw could be at risk too, a brand that is close to the Duchess' heart.

Of course, Kate has always made an effort to dress British, whether at home or abroad, but she could very well have made a conscious choice to do so even more during these though times.

Let's hope the Kate effect stays strong.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.