There is 20% off everything in H&M's Cyber Monday sale – here's what our fashion editor is adding to her basket

I've scoured the site so you don't have to

H&M black friday sale
(Image credit: Getty Images)

H&M's Cyber Monday sale is so, so good

When it comes to Black Friday and Cyber Monday sales, H&M is always my first port of call, and this year, the brand is offering  up to 70% off everything for members only.

A sale as enormous as this can be overwhelming to shop but fear not, I have trawled every last corner of H&M's online shop to bring you the best deals on-site now, from keep-forever cashmere knits to timeless coats.

And, of course, I've included a couple of party dresses (and accessories) for good measure – after all, the festive season is upon us, and I know you'll wear and re-wear these for years to come.

H&M's Black Friday sale is over but Cyber Monday is here. Ready to shop? Let me take you through everything you need to know – and the best pieces to buy, all with 20% off.

How do I unlock H&M's Cyber Monday discounts?

For this quick hack all you have to do is go to H&M's website and simply sign up to become a member. The membership allows you to shop now and pay later, collect points on every purchase, and enjoy exclusive discounts- like their Cyber Monday sale. 

H&M's Cyber Monday quick shopping links

When does the H&M Cyber Monday sale start?

The H&M Black Friday weekend sale has finished and Cyber Monday has begun. Be sure to check back then as there may be new deals added to the sale.

I've scoured the site for the best pieces. Scroll to see what I'll be adding to my basket...

What to buy in the H&M Cyber Monday sale

When it comes to the H&M sale, my favourite pieces to invest in are winter coats (a navy pea coat or long trench is forever classic), knitwear (H&M does the best affordable cashmere), and evening dresses and tops I can rotate all party season and for many years to come.

H&M Black Friday and Cyber Monday deals

Right now, you can find deals on H&M coats, dresses, jumpers and cardigans, and more. Pick up an evening dress that you can wear this party season (and for many to come), or invest in an everyday coat or pair of jeans.

Need inspiration? Here's my edit of the best H&M Cyber Monday weekend deals, on-site now.

Rib-knit polo-neck jumper, was £21.99, now £13.99 | H&M

Rib-knit polo-neck jumper, was £21.99, now £13.99 | H&M

This jumper has the perfect slouchy fit for pairing with jeans or leather trousers.

Lace-up boots, were £39.99, now £25.99 | H&M

Lace-up boots, were £39.99, now £25.99 | H&M

Combat ankle boots are a wardrobe essential and this pair, is exemplary.

Double-breasted blazer, was £32,99, now £15.60 | H&M

Double-breasted blazer, was £32,99, now £15.60 | H&M

A double-breasted blazer is not only comfortable but incredibly chic. Pair this one over a dress or your favourite wide-leg denim jeans.

Oversized poplin shirt, was £18.99, now £8.99| H&M

Oversized poplin shirt, was £18.99, now £8.99| H&M

A crisp white poplin shirt always goes a long way, this number is also made of 100% cotton. 

Knitted off-the-shoulder dress, was £32.99, now £32.99 | H&M

Knitted off-the-shoulder dress, was £32.99, now £32.99 | H&M

A chic off-the-shoulder knitted dress is the perfect party plus one. Throw a cozy wool coat over this one.


Knitted jumper, was £24.99, now £16.99 | H&M

Knitted jumper, was £24.99, now £16.99 | H&M

A cable-knit jumper in gray is a classic that never dates.

Tapered trousers, was £24.99, now £6.40 | H&M

Tapered trousers, was £24.99, now £6.40 | H&M

Love these loose-fit trousers – I'll be wearing it all winter long.

2-pack rib-knit leg warmers, were £18.99, now £10.99 | H&M

2-pack rib-knit leg warmers, were £18.99, now £10.99 | H&M

Total ballet-core vibes. These leg warmers are perfectly paired with ballet flats and tights. 

Ribbed Balaclava, was £14.99, now £9.99 | H&M

Ribbed Balaclava, was £14.99, now £9.99 | H&M

This balaclava is such a key winter accessory. Paired with your favourite chunky knit and a long leather coat. 

Jacquard-knit jumper, was £18.99, now £8.99 | H&M

Jacquard-knit jumper, was £18.99, now £8.99 | H&M

A fitted top in a sheer rib knit is such a chic layering piece. I love to style mine over long skirts and flared jeans. 

Natalie Hughes
Fashion Editor

Natalie Hughes is Fashion Editor at Marie Claire UK. She has worked as a fashion journalist and content consultant for 15 years, crafting copy and content for magazines and brands including Harper's Bazaar, Elle, Net-a-Porter, Who What Wear, Matches, Glamour, and more.


With contributions from