Sephora Collection Is One Affordable Brand I Always Recommend, and New Customers Can Get 15% Off Now

For years, any trip abroad meant one thing—locating the nearest Sephora and spending a small fortune. This dedication to shopping is what led me to discover Sephora Collection, the retailer's affordable own-brand range, which is what I consider to be one of the most underrated beauty brands. And right now, new customers can get an exclusive 15% off.

Since Sephora finally landed in the UK, there has been no shortage of friends and family flocking to the website and London store, and I tell them all the same thing: don't overlook the own-brand collection. I used a Sephora brand mascara religiously for several years, and it's still one of my favourite purchases to date despite it being one of my most reasonably priced.

We've definitely seen affordable beauty brands growing in popularity over the last few years, and it's clear that lower price points don't always equal lower quality. Sephora Collection is one such example, and its latest offering goes to show why it's deserving of a place in your summer beauty collection.

With a hugely extensive range of skincare, makeup, tools, and even haircare, there's a high-performing option to suit every single budget. Plus, with our exclusive Sephora discount code, new customers can get an extra 15% off right now.

Shop my top Sephora Collection picks

My excitement at discovering a new beauty brand can sometimes be clouded by the pressure that comes with narrowing down exactly what to buy—particularly when the lower price point means I can justify throwing everything into my basket. That's why I've carefully curated my top Sephora Collection recommendations here, to make your shopping experience all the more smooth.