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    1. Beauty
    2. Make Up

    This bronzer is so good I have worn it almost every single day for two years—it looks even better than a real tan

    I never reach for any other

    Amelia Yeomans's avatar
    By Amelia Yeomans
    Published 18 May 2025 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    amelia wearing the jones road bronzer in tan and a shot of the bronzer packaging
    (Image credit: Future)
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    The nature of my job means I am regularly asked about my top makeup recommendations, and there is one product in particular that immediately springs to mind, no matter who's asking—the Jones Road bronzer.

    I am a firm believer that bronzing should be entirely fuss free. I have tried out far too many bronzers for pale skin that need significant blending, touching up with concealer to tone down orangeness, or require layers and layers of product to get anywhere near the level of noticeable bronze I'm after.

    But after the very first application of the Jones Road bronzer, I knew I had found the one. It is the *perfect* shade for my fair skin, applies seamlessly, blends out with hardly any effort and genuinely makes me look like I've just spent two weeks in the Caribbean. If that isn't enough to convince you that it's the best bronzer on the market right now, please allow me to rave further.

    Jones Road, The Bronzer in Tan

    Jones Road
    The Bronzer in Tan
    £36
    SHOP NOW

    It might seem as though powder complexion products are on their way out. Cream blushes, cream bronzers, and dewy skin tints have definitely dominated the beauty trend cycle over the last couple of years, and I'm a sucker for skin that looks glowy enough to reflect light. That's why I was apprehensive about the Jones Road powder bronzer, assuming that it would dull my face and sit awkwardly on top of my hydrating base products. But how wrong I was.

    The silky texture of the powder means it doesn't sit heavy on the skin or aggressively mattify everything underneath it, rather it offers a soft, natural finish that will agree with any style of makeup. I use a big fluffy brush to apply it and it takes no more than a couple of gentle swipes to blend out seamlessly and deliver just the right amount of colour that can be easily built up to your liking. And even when I add a significant amount of colour during the summer months, it never gets textured or cakey.

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    Yes, the formula itself is excellent, but what I really rate about this product is the shade. I have it in shade Tan, and I've never found a hue that suits me so perfectly. It is neither too orange nor too grey—described on the website as a 'golden bronze'—and it mimics the colour I get from my best face tans or best bronzing drops with even less effort.

    amelia wearing jones road bronzer in tan

    (Image credit: Future)

    I genuinely feel like my face is transformed as soon as I put this on; I instantly look healthier and infinitely more radiant, and I always receive compliments on my 'tan' when I wear it to the office. When I don't want to do my full makeup routine but want to feel more alive and confident, this bronzer and a little bit of eyebrow gel are all I need.

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    Now, £36 might seem a little bit pricey for a standard sized powder bronzer, but I'm not exaggerating when I say that I have worn this almost every single day on my cheekbones, forehead, jawline and neck for over two years and I only hit pan on it a few months ago. Even still, it has a lot of life left before I need to tuck into the new one I have at the ready.

    In my experience, the best makeup products are typically the simplest ones, which The Bronzer goes to show. I can't imagine anyone who wouldn't get on with this, particularly if you're yet to find a bronzer that has perfected the natural golden tan look. I would even go as far as to say that if I could only keep one makeup product for the rest of my life, this would be it.

    Shop more of my favourite Jones Road products

    Just Enough Tinted Moisturizer

    Jones Road
    Just Enough Tinted Moisturizer
    £44
    SHOP NOW

    The Just Enough tinted moisturiser is a must-have if you have dry skin in need of a summer pick-me-up.

    Jones Road, Miracle Balm

    Jones Road
    Miracle Balm
    £38
    SHOP NOW

    For the perfect natural and dewy wash of cheek colour, Miracle Balm is my go-to.

    Jones Road, Shower

    Jones Road
    Shower
    £44
    SHOP NOW

    The clue is in the name with this one: it smells like you just jumped out of the shower. Unbeatably fresh, it's perfect for the summer months.

    Jones Road, The Lip Pencil

    Jones Road
    The Lip Pencil
    £24
    SHOP NOW

    I use this lip liner almost as often as I use The Bronzer. Creamy, neutral and pigmented, it ticks every box for my everyday makeup routine.

    Amelia Yeomans
    Amelia Yeomans
    Junior Shopping Editor

    Amelia is Junior Shopping Editor at Marie Claire UK. With a keen eye for lifestyle trends and a focus on quality over quantity, she is very clued up on the best products and brands on the market. She previously worked as a Senior Writer for woman&home, covering everything from product reviews and nail art trends to reporting on fashion weeks and the best-dressed celebrities at red carpet events.

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