This is the one affordable make-up brand I know I can rely on for a natural-looking glow

It's all about dewy make-up right now

a selection of products from the e.l.f Camo colelction on the right and an image of writer Dionne Brighton using the elf camo collection
(Image credit: e.l.f)

I'm a self-confessed make-up hoarder, so while everyone else is spring cleaning their wardrobe, as soon as the sun (finally) starts shining, I immediately begin clearing out my make-up bag. Right now, it's out with the matte finishes and in with the dewy products that deliver natural-looking radiance.

According to industry experts, fashion week beauty trends and TikTok, a fresh, glowy base, is one of the biggest make-up trends of 2024. Yep, it's the year for skin. While I'm all here for the 'your skin but better' trend, my hyperpigmentation and acne scars make it a little tricky. That's where the e.l.f. cosmetics Camo collection comes in. You've likely seen the brand all over social media, as all the best e.l.f. cosmetics products regularly go viral on TikTok. And for good reason. 

The brand's make-up products are super affordable, most of them coming in at under £15, but that doesn't mean they lack performance—in fact, it's quite the opposite. Especially with the Camo collection. The new range of high-performing products with clever colour-correcting technology and skin-loving ingredients are already set to be the most used products in my make-up bag this spring. Coverage, hydration and skin protection—it has it all. 

I stumbled across the new range as I added their viral lip oil to my basket. Promising hydration, colour correction, and coverage, it's exactly what my skin is craving after a dry and somewhat dull winter. As soon as spring arrives, I want the quickest, easiest, and most lightweight make-up application possible—but it can not skip out on coverage. These are the products I swear by to achieve dewy skin. 

Dionne Brighton

Dionne Brighton is a writer at Marie Claire UK, specialising in all things shopping, beauty and fashion. Born and raised in North London, she studied Literature at the University of East Anglia before taking the leap into journalism. These days, you can find her testing out the latest TikTok beauty trends or finding out what the next full Moon means.