There are some beauty products that stand the test of time, that continue to sell incredibly well year after year, with no signs of stopping. They’re the cult beauty products that are passed down through generations, from your grandmother to your mother and onwards, like the best moisturiser you’ve ever used, a hair mask that goes that extra mile or a serum so good you recommend it to everyone you meet. Alexia Inge even started a company, Cult Beauty, based on this very idea. Inge says a cult beauty product must elicit squeals of delight, ‘and exceed all our expectations (and often shift the goalposts altogether). These are the products you will. not. be. parted from – the jars you dutifully decant, the tubes you scissor open and the bottles your store upside down to ensure you don’t waste a single drop. Firm fixtures of make up artists’ kits, you’ll find these formulas jealously guarded backstage at fashion weeks and photoshoots, and also in the bathrooms of the AAA-List who choose these products for love (not money). Staggeringly efficacious, these do ‘what they say on the tin’ and then some… the only thing they will not do is disappoint.’
You know that they can be trusted, because millions of people can’t be wrong. These products amass enormous waiting lists and have staggering sales figures that will knock your socks off. The numbers just don’t lie. These are the industry’s best cult beauty buys…
You will find one of these moisturisers in pretty much every make-up artist’s kit. It’s perfectly light, unscented and as gentle as they come. It’s so popular in fact that one of them sells every 23 seconds in the UK.
A summer essential – super cooling when you’re on the beach, in the park or even on your hot commute. 50 bottles of this face mist are sold per minute around the world.
If you’ve never tried Estée Lauder’s ANR, follow the crowd and give it a bash. It was the first skincare product to use hyaluronic acid, it’s super nourishing and its popularity doesn’t seem to ever wane. Over 10 bottles of ANR are sold every minute around the world.
You’ve definitely seen or tried this micellar water. Designed for sensitive skin, but works wonders on all skin types to remove the day’s make-up. One bottle of Sensibio H20 is sold every 2 seconds worldwide.
This thick and gooey gel is perfect for banishing dry and flaky skin and it seems that the whole world is obsessed with it. One tube is sold every 30 seconds worldwide.
The original hair spray, this is definitely one that you spotted in your mother’s bathroom cabinet that you now use religiously. Incredibly, 15 cans of Elnett are sold every second, and that’s just the in the UK.
There are so many bestselling products from The Ordinary; remember when they announced that their foundation was on its way and it gathered a wait list of over 25,00?! Well none of it compares to this blemish-beating serum. One of these serums sells every 6 seconds around the world.
If you want a reliable moisturiser that’s super hydrating then you really needn’t look any further than Kiehl’s Ultra Facial Cream. It seems that lots of people agree. 10 pots of Ultra Facial Cream are sold per minute around the globe. It’s by far their bestselling product.
You can thank Cleanse & Polish for introducing so many people to the idea of double cleansing. This is the ideal second step to remove any last scrapes of make-up and dirt. One Cleanse & Polish is sold every 15 seconds worldwide.
There are some people who use this rich cream on their face, whilst others coat their limbs in it. Whichever camp you fall into, you’ll know that it’s exactly what it says on the tin – it’s food for you skin. 1 tube is sold every 23 seconds in the UK.
Why is this so popular? Well it’s probably because it’s been clinically tested to show that it minimises the appearance of wrinkles and fine lines, smoothes skin and boosts moisture levels. It must be that, because one is sold every 20 seconds around the world.
What the hell did we do before the Tangle Teezer?! It really needs no introduction. 15 Tangle Teezer hairbrushes are purchased per minute around the world.
This hair mask was the world’s first pre-shampoo treatment created for Audrey Hepburn to give her bounce and shine after her hair had been over-styled on shoots. If it was good enough for Hepburn, it’s definitely good enough for the rest of us… Two tubs of this intense hair mask are sold every minute.
Ask anyone ‘what’s the best hair straightener?’ And you’ll be told GHDs straight out. They’re just that good. Four stylers are sold every minute across the globe and over 2 million are sold every year.
How many of the above are in your arsenal?
Any of them that you haven’t tried? Get shopping…