You can't do better than the Cult Beauty advent calendar and if you sign up for the waitlist today, you'll get early access to purchase

In my job, it's important not to play favourites. I aim to keep an open mind when it comes to testing products. But, if I had to pick a favourite when it came to beauty retailers, Cult Beauty would be up there.

Short of writing a 2000-word love letter to Cult Beauty (I could do it, you know), all I'll say is this: CB always has the best brands, the best launches and the best beauty advent calendars. 2024 is no different.

If you sign up to the waitlist today, you will have early access to purchase it tomorrow before it's available to buy on the 5th September for everyone else. I'm here to give you my top four reasons why I think this is the calendar to invest in this year.

Reason one: the contents

Let's start with the obvious: what's actually inside the Cult Beauty advent calendar make it a clear standout this (and every) year. As mentioned, you can expect the best brands at the retailer's website, so there's a great variety on offer.

For 2024, there are an incredible 40 (yes that's forty) products waiting inside. Considering there are 25 doors to open, you can easily do the math and work out that most days you'll have more than one makeup, skincare, body or hair item to enjoy. What's more, there are 19 full-sized gifts, as well as six exclusives to Cult Beauty. Brands featured include Gisou, Ouai, Pat McGrath, Charlotte Tilbury, Glow Recipe and Augustinus Bader.

See the full list of products in the brand's main offering (more on this later...) below.

• KRAVE BEAUTY Great Barrier Relief
• SUMMER FRIDAYS Lip Butter Balm Vanilla Beige
• PAULA’S CHOICE Clinical 1% Retinol Treatment
• SAIE Sculpt Multi Use Cream Highlighting Blush in ‘Mauve Glow’
• ISMAYA Spur Stick Suede Lip Liner
• PAT MCGRATH LABS Perma Precision Liquid Liner in ‘Xtreme Black Coffee’
• NATASHA DENONA Baby Love Palette
• PATRICK TA Dimension Precision Gel Liner
• CULT BEAUTY Anti-Drip Wrist Bands
• BIOEFFECT EGF Serum
• DECREE SOS Revitalising Eye Mask
• MZ SKIN Hydra Lift Gold Face Mask
• BYOMA Moisturising Rich Cream
• JO LOVES Jo by Jo Loves a Hand Cream
• MEDIK8 H.E.O Mask
• TOWER 28 ShineOn Milky Lip Jelly
• CHARLOTTE TILBURY Pillow Talk Matte Beauty Blush Wand in ‘Pink Pop’
• CEREMONIA Guava Rescue Spray
• CULT BEAUTY Hair Clips in ‘Pink/White’
• LANIEGE Cream Skin Cerapeptide Toner and Moisturiser
• DR. DENNIS GROSS SKINCARE Alpha Beta Peel Pads
• 111 SKIN Rose Gold Eye Mask
• OUAI Scalp and Body Scrub in ‘Melrose Place’
• L’OCCITANE Almond Milk Concentrate
• FABLE & MANE Saha Scalp Amla Soothing Serum
• JVN Nourishing Shine Drops
• AMIKA Soulfood Nourishing Mask
• GLOW RECIPE Watermelon Glow Niacinamide Hue Drops
• HAIR BY SAM MCKNIGHT Cool Girl Volume Cleanse Shampoo
• HAIR BY SAM MCKNIGHT Cool Girl Volume Cleanse Conditioner
• KATE SOMERVILLE ExfoliKate Intensive Treatment
• DR LEVY SWITZERLAND Intense Stem Cell Eye Booster Concentrate
• HUDA BEAUTY One Coat Wow Mascara
• COLOR WOW Money Mist
• AUGUSTINUS BADER The Rich Cream
• GISOU Honey Infused Hair Oil
• ELEMIS Pro-Collagen Energising Marine Cleanser
• SOL DE JANEIRO Brazilian Bum Bum Cream
• SUNDAY RILEY C.E.O. 15% Vitamin C Brightening Serum
• HOURGLASS Veil Translucent Setting Powder
• VYRAO Mini Candle
• PHILIP KINGSLEY Elasticizer 2024 Limited Edition Fragrance Lemon and Bergamot

Reason two: this year there are two calendars to choose from

While the contents of the above offering may fill you with joy, it's not your only option this year. The above is called "Curated With Love" and features all manner of beauty surprises, whereas "Scent With Love" has the majority of the same products, with a few fragrance swaps. Think cute perfume minis to take on holiday with you, from the likes of Ouai, Kayali and Sol de Janeiro. If smelling good is high on your agenda this one's for you.

Reason three: its value

Both calendars have a staggering value compared to their cost, meaning you're basically saving money, right?!

Each one will set you back £235 a pop which is certainly an investment, but the contents inside are valued at £1100, which means that you're making a beauty saving of £865.

Just another reason why this is one of the best in beauty.

Reason four: the extra little details

This year Cult Beauty is offering that little something *extra* for those who buy its calendar.

First up, if you already have a Cult Beauty account, you will automatically have £10 credit deposited to spend on a future order. Plus, there are also three golden tickets up for grabs, meaning a trio of lucky winners will win £1000 to spend on the site.

The brand has also made an effort to make its calendar as eco-conscious as can be this year. It has included a number of products from it Cult Conscious line, as well as offering a recycling programme for used contents (simply scan the QR code on the insert of your calendar for more details).