Winter warmers see sales surge

Sales of soup, wellies, gloves, vests and hot chocolate surge in snowy weather

The British public has braced itself for the snowy conditions, by stocking up on gloves, Wellington boots, vests, soup, and cat litter!

Retailers have reported a sales surge in winter warmers, ranging from clothing to comfort foods.

The Daily Telegraph today reports that retailers are enjoying a roaring trade in goods such as vests, which John Lewis saw a 40% rise in sales of last week, while children’s coats were up 60% and Wellington boots up by a massive 320%.

For some Britons though, warming layers clearly aren’t enough, and camping chain Millets has reported a surge in demand for specific snow clothing, with their stocks of gloves already quickly waning.

Cameron March, marketing manager at Millets, told the newspaper, ‘Our buyers have been scouring the whole of Europe, and beyond, but no one has any gloves in stock. They can’t remember such a shortage.’

It’s not just winter clothing in demand, supermarkets have seen a soar in sales of warming comfort foods. Ocado reported that demand for hot chocolate jumped by 27% last week, and soup sales rose by 42%.

And as for the cat litter, Tesco was expecting to see a jump of 70% in sales, with customers stocking up on the pet product to use it as a cheap grit for driveways and roads around their house.

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