Reserved: The new fashion label you need to know about

If you like H&M and Zara, you're going to love the brand taking over the old BHS flagship store...

Words by Lexxi Davis

You don’t need a crystal ball to predict that new fashion label Reserved, is going to go down well with British shoppers…

Already a huge label across Europe, the Polish brand is finally taking on the British high-street and in the old BHS flagship, no less.

Taking over the 2300 square foot store on Oxford Street, the brand will offer womenswear, menswear and childrenswear across the ground floor at launch.

You just need to take one look at their Instgram to get a feel for the brand aesthetic – and we’re thinking we might just have a new favourite… (Right after we’ve shopped the best of Zara’s sale of course.)

Already popular with influencers throughout Europe, the something-for-everyone clothes, shoes and accessories will be available to buy from the flagship store, opening Autumn 2017 on Oxford Street.

Calling itself ‘practical, stylish and affordable’ prices range from about £5 for a t-shirt, to around £60 for a coat.

Georgia May Jagger has been called on board in the past to front the brand, so I think we can expect big things from the Polish retailer.

This new fashion store find, is just as good as finding out how to become an ASOS VVIP.

So keep your eyes peeled for an update on the autumn opening date, as this brand is going to be your NBF. Just look at this cute cotton top and skirt set – all the charm of Zara, but without everyone having the same or knowing where it’s from.

And the best news? The UK site will be going live when the store opens on Oxford Street, so if you can’t get to London easily for a shopping spree – you can order all to your home instead.

So while we have to wait till autumn time to buy, it does mean we’ve got some time to save for a spree…

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