There's no doubt about it, this year has changed our shopping habits and the way we dress, probably forever. Some of us have embraced loungewear (and Netflix Christmas film binging), while others have taken a slower approach to fashion by investing in more sustainable brands.
Either way the top searches of the year have come in, courtesy of shopping app LIKEtoKNOW.it, and the results are fascinating. It seems like more than one trend has been inspired by our favourite shows, from Normal People to Emily in Paris.
2020 Top Search Trends
- January - 500% increase in fitness leggings
- February - Split hem trousers: 1000% increase in searches
- March - White boots: 3000% Increase in searches
- April (start of 1st lockdown) - Jogging bottoms: 2000% increase in searches following Anna Wintour wearing them
- May - Chain necklaces: 500% increase in searches following ‘Connell’s chain’ in Normal People
- June - Straw Hats: 2000% increase in searches
- July - White Floral Maxi Dresses: 1150% increase in searches
- August - Quilted Heels: 7000% increase in searches
- September - Shackets: 1000% increase in searches
- October - Houndstooth Clothing 2900% increase in searches following the launch of Emily in Paris on Netflix
- November (2nd Lockdown) - Loungewear sets: 1000% increase in searches
- December - Borg Bucket Hat 1000% increase in searches
So where does that leave us for 2021? The app has predicted the seven items they think people will shop for:
- Loungewear clothing
- Light Delicate florals
- Sheer fabric (as people look to go out more)
- Bright colour blocking
- Relaxed tailoring
- Slouchy jeans
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
Creatine is set to be the most popular supplement of 2024 - how it promises to boost your strength, power and performance
So, is just for bodybuilders?
By Faima Bakar
'The Stevie' is the 70s-inspired haircut we anticipate we'll be seeing everywhere in 2024
Retro hair inspo this way
By Lucy Abbersteen
These 7 rollerball perfumes are micro-bag friendly—and they smell really, really good
And they provide exceptional value for money
By Rebecca Fearn