One of my favourite summer dress brands has just (permanently) landed in London

Penny Goldstone
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If you follow me on Instagram, you'll know that I'm an absolute sucker for a summer dress, especially if it features a cute print, preferably a floral one.

However, finding a flattering, well cut style isn't always that easy to find, which is why when I find a brand I love, I invest. One of my favourites has to be US brand Reformation, which makes the sexiest dresses in a few key styles which they update with new prints every season.

I own a few items already, like this number I wore on my last trip to LA, where I visited their store to stock up.

Because while you can buy Reformation online, it really is so much better to have the in-store experience. The service is amazing, the lighting is always flattering, you can order from digital screens and the whole concept is very much sustainably focused (plant walls, recycled fixtures).

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And the good news is I can now save reduce my carbon footprint by visiting their brand new home in London, in Selfridges no less.

Reformation now has a space in the Contemporary Studio on the 3rd floor, where you can shop dresses, separates and more. If you are new to them, then one of their midi dresses or skirts are a great piece to start your collection with, though this season I'll take the plunge and go for a shorter dress with puff sleeves.

Why not check out the latest midi dresses styles on Marie Claire Edit.

Selfridges’ executive buying & merchandising director Sebastian Manes says, 'Reformation has changed the way women dress, the way they shop and has led a positive and meaningful change in the dialogue around responsible fashion retailing. It’s a pleasure to be working with a revolutionary brand that shares our values and offers our customer exactly what she is looking for.'

It is well worth going into the store for the experience, but if you can't make it to London, then these are the pieces I think are worth buying online now.

Shop now: REFORMATION Harper floral-print crepe midi dress for £255 from Selfridges

Shop now: REFORMATION Mariana floral-print linen mini dress for £225 from Selfridges

Shop now: REFORMATION Bea floral-print crepe midi skirt for £150 from Selfridges

Shop now: REFORMATION Peach floral-print crepe midi dress for £205 from Selfridges

Penny Goldstone
Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.

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