I must admit I was a little bit dubious when the first murmurs about Gen-Z yellow being the new millenial pink started. Sure, it was all over the catwalk at fashion week, from Jil Sander and Versace to Tibi and Balenciaga, but I wasn’t sure the bright hue would translate well IRL.
But then Amal Clooney wore that incredible Stella McCartney dress to the Royal wedding, earning herself the best dressed wedding guest title, which Meghan Markle no doubt took inspo from with this Brandon Maxwell yellow dress while on official duty recently.
And now according to LIKEtoKNOW.it, some of their top selling items for SS18 have been yellow dresses, from high-street retailers like Topshop, ASOS and YesStyle, as well as luxe options from Moda Operandi and Revolve.
In fact, here are the most popular yellow dresses right now, as spotted on influencers.
1. The Self-Portrait yellow dress
2. The Yes Style yellow dress
Shop now: Yellow dress for £17.21 from Yes Style
3. The yellow Topshop dress
4. The Revolve yellow dress
5. The yellow ASOS dress
Here are a few of my favourite yellow buys.
Shop now: Trousers for £34.99 from H&M
And before you start saying it’s just not for you, why not go small with a pair of statement slides or a bright thank top. you might just find you’ve got a new spring in your step.
Such is the power of optimistic yellow.