You're probably already familiar with The Frankie Shop, the cult New York label known for its minimalist and effortless designs that every influencer and editor wants, and more importantly the label behind that muscle t-shirt.
Therefore, you'll know that actually getting your hands on the label's sell-out items can be tricky, especially as you could either try and buy them on its US site, or go to the physical stores in New York or Paris. And whilst there is a selection on Net-A-Porter, it is fairly small compared to the wider selection online.
So you will be very happy to hear that finally, The Frankie shop has launched an EU store, meaning you can have easier access to the label's covetable modern-with-a-twist items, with a faster delivery, and without the taxes or costs linked to international shipping.
Think oversized t-shirts and blazers (the Eva tee and Bea blazer are bestsellers), puff sleeve dresses and timeless shirts that will effortlessly slot into your forever wardrobe - handy since founder Gaelle Drevet 'believes that the right outfit can help create memories that last a lifetime'.
As well as The Frankie Shop's own designs, you can shop its edit of cool brands, including Matteau, Rodebjer and Nanushka, as well as accessories and some homeware bits.
Plus, to celebrate this new digital flagship, The Frankie Shop has launched an exclusive dress version of its renowned padded t-shirt: the Tina Dress. Available in six colours, it is the star of its new campaign, which embraces inclusivity and unity (the message: 'Better Together. Let’s Think, Act and Build a Better Future Together').
However it is selling fast, so you'd better get in there quick!
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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