This iconic 00s it bag is making a comeback

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  • I’m calling it: 2018 is clearly the year of the It bag comeback. Just a few weeks ago, Dior re-issued its iconic saddle bag, and now over to Milan Fashion Week, where Fendi just brought bag its cult baguette bag.

    Models such as Kendall Jenner, Gigi Hadid and Adwoa Aboah walked down the runway in couture outfits, toting embellished and beaded versions of the bag, and I couldn’t be more excited.

    Now I apologise in advance for yet another Sex and the City reference, but I can’t mention the Fendi baguette without the context of the show. During the first few seasons, the show had no budget to buy designer items, and stylist Patricia Field had to source clothes in thrift stores – including that iconic tutu – as no one would loan to them. Side note: Christian Louboutin always made them pay, even when it was a hit.

    Then Fendi came along and was the first major house to loan items, and SJP said, ‘It really opened the floodgates and influenced the storyline – especially Carrie’s habit of spending more money on fashion than her home.’

    In fact the bag was such a big deal that it even got its own storyline. Remember when the ladies go to LA and Samantha is chucked out of the Playboy mansion because she mistakenly thinks one of the bunnies stole her (fake) Fendi baguette? (Carrie: ‘Samantha was mortified. She assumed everything on the bunny was fake.’)

    Not many bags reach cult status the minute they’re launched (which was 1997 FYI), so the fact that this one is having another moment is pretty exciting indeed.

    My kind of nostalgia.


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