But don’t worry, we’ve got you early access
When we first heard there would be a new Cath Kidston Disney collaboration, we were pretty excited, and now that we’ve actually seen what it looks like, we really, really can’t wait to get our hands on it.
Cath Kidston has given us an exclusive first look at the line of clothes, bags and accessories, all inspired by the 1960s Disney classic and one bag in particular is tipped to sell out faster than the rest.
Enter this polka dot tote bag, complete with puppy illustration. Thanks to its monochrome palette, it’s much more versatile, and timeless, than you think: we’ll wear ours with a simple red jumpsuit or oversized shirt and jeans.
And let’s not forget it’s quite big, which means you can carry your entire life in it and then some. Always an important requirement in our eyes.
Suzi Avens, Product Director at Cath Kidston, told us, ‘We’ve created a versatile new open tote shape, which is printed with our iconic Button Spot design, topped off with an original character illustration of Patch the puppy. This is a key product within the range that we expect to sell out quickly!’
As for the rest of the range, it’ll feature brand new designs inspired by the original illustrations from the film.
Suzi says, ‘We developed a brand new Pleated Dress shape, which features the Puppies and Roses print design – it’s a perfect piece for occasion dressing with flattering ¾ sleeves and classic, feminine pleating to the skirt. For home, we are showcasing a brand new mug shape to fit a beautiful illustration we sourced from Disney that shows a loved-up Pongo and Perdita, with their tails forming a sweet heart motif. Based on our previous success with mugs we feel very excited about this style!’
The last Cath Kidston x Disney collaboration, featuring Mickey and Minnie Mouse, was 75% sold out in 15 hours, and the Winnie the Pooh one before that sold out in 24 hours, with a 3500% increase in traffic to the site that day. So it’s safe to say you’ll have to be quick off the mark for this one!
It officially launches on 26th May 2017, but we’ve grabbed you private early access for the 25th if you sign up here (we’re nice like that).
We know it’s a bit of a pain to have to wait, so in the meantime, here’s a sneak peek of the full range, and we reckon that floral print dress and the phone case are going to be real winners too.
And if none of the collection is your style, then at least you can just stare at the gorgeous puppies. Win win.