Sam Taylor-Johnson directs Maison Martin Margiela’s H&M campaign

H&M has announced that Sam Taylor-Johnson shot Maison Martin Margiela's upcoming collaboration with the high street brand

Sam Taylor-Johnson has shot the advertising campaign for the hotly anticipated Maison Martin Margiela collaboration with H&M.

The artist and director has joined forces with creative director Markus Kiersztan, shooting a series of short films and still photographs on the streets of Paris for the high street giant.

In the only photo to be released, Taylor-Johnson is seen photographing a model in an oversized jacket, stood inbetween two cars in a Parisian street.


‘Working with such an anarchic house as Martin Margiela alongside a high street brand was a challenge that creatively became a crazy, fun project,’ Taylor-Johnson told WWD.

‘I wanted to create an atmosphere that was both quiet and still. That each person was in their own emotional and physical thought space. A world away from the heady atmosphere of the usual urban noise,’ she added.

Margiela’s collaboration with H&M will hit stores on November 15. The full print ads will be revealed in all their glory later this month, while a TV campaign will hit our screens on November 8.

Are you looking forward to H&M’s latest collaboration? Who has been your favourite H&M designer partnership? Tell us your thoughts in the box below….


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