The most popular beauty products used, according to your postcode

  • Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
  • Seems like we all love the same beauty products based on where we live...

    If we were to ask you what beauty product you think is most popular in London, would you guess lipstick? What about Newcastle? Would you answer with fake tan? How’s about Manchester? Would you say haircare and brow products? It seems there’s a reason why there are so many stereotypes when it comes to beauty, because we all play into them. And incase you needed proof, e-tailer and beauty survey gurus, Escentual.com, has just released their Cosmetics Map for 2016, which compares sales of products on the site across regions.

    According to their recent audit of sales, there’s a few make-up, haircare and skincare regularities that occur across the UK. Like the undeniable popularity of nail polish in Essex or the never ending spectrum of eyeshadow colours applied in Leeds. Can you guess what the most popular beauty products in your town might be before you look at the answers below? Go on, test how well you know your local beauty.

    Love beauty? You have to try this quiz that matches you to your holy grail foundation! Give it a go here

    beauty map

    The most bought beauty products across the UK during 2016:

    Newcastle and North East

    Fake tan

    Lipstick

    Edinburgh and Lothian

    Fake tan

    Foundation and Blusher

    Cheshire

    Fake tan

    Powys and mid Wales

    Fake tan

    Cornwall

    Fake tan

    London

    Lipstick

    Foundation and Blusher

    Skincare

    Leeds and West Yorkshire

    Lipstick

    Eyeshadow

    Leeds and South Yorkshire

    Brow grooming products

    Birmingham and West Midlands

    Lipstick

    Skincare

    Bristol and Somerset

    Lipstick

    Liverpool and Merseyside

    Brow grooming products

    Haircare

    Manchester

    Brow grooming products

    Haircare

    Cardiff and Glamorgan

    Brow grooming products

    Durham

    Brow grooming products

    Dundee and Tayside

    Brow grooming products

    Derbyshire

    Brow grooming products

    Kent

    Brow grooming products

    Oxford

    Brow grooming products

    Norwich

    Brow grooming products

    Glasgow and Galloway

    Brow grooming products

    Skincare

    Essex

    Brow grooming products

    Nails

    Haircare

    Surrey

    Skincare

    Nails

    Haircare

    Southampton and Hampshire

    Skincare

    Suffolk

    Nails

    Bristol and Somerset

    Nails

    Bournemouth and Dorset

    Nails

    Newcastle and North east

    Haircare

    Save

    Reading now

    Popular beauty stories