Huda and Mona Kattan have just launched a new fragrance collection and there's a skincare line on the way. Hooray!

Why launch one, when you can launch four?

huda beauty fragrance

Why launch one, when you can launch four?

Huda Beauty - it's quite the beauty phenomenon. There are waiting lists as long as your arm for new launches, products that can't be kept in stock and a dedicated following that some brands can only dream of. The next step? Fragrance.

Kayali

Kayali is a side brand for the two Huda Beauty brand founders and sisters, Huda and Mona Kattan, and feature four fragrances.Was this the natural next step for them? 'I actually didn't want to do a fragrance in the beginning,' explains Huda. 'I struggled to understand how you sell or market fragrance, and it was difficult to visualise how this new sub-brand would work. Mona has always been obsessed with perfume and once she got me into fragrance layering – I knew we had to turn this into a lifestyle.'

Fragrance layering is key to the brand's ethos: 'We want to introduce this culture of layering and experimenting with scent,' says Mona. 'The collection has four scents - one signature, created to be layered and combined with three variants. Each scent adds a different mood to the overall experience, and Kayali is designed to celebrate and enhance every layer of you.'

The four fragrances are Elixir | 11, Vanilla | 28, Citrus | 08 and Musk | 12 - they're sold separately, but designed to be used together.

Kayali fragrances, £84 each Cult Beauty

huda beauty frgrance

The fragrances launch on Friday 16th, but you can sign up to the waiting list on Cult Beauty now.

So what are the girls favourites? Mona likes to layer: 'I use different combinations depending on how I’m feeling that day and where I’m going. At the moment, one of my favourite blends is to start with ELIXIR | 11, then add VANILLA | 28, and finish with MUSK | 12. It creates the most gorgeous complex, floral scent.' Huda on the other hand prefers to keep things simple, 'CITRUS | 08 is not like other citrusy scents you have tried before, it’s a very feminine and hypnotic scent. ELIXIR | 11 is super addictive and just really sexy! When I spray it, it makes me feel really confident – it’s my fave!”

Is this just the start of more sub-brands for Huda Beauty? It looks that way, Huda explains: 'We are at a really exciting stage right now with the launch of Kayali, but we also have plans to launch a skincare brand in 2019 – which is also independent of Huda Beauty with its own identity.'

Watch this space...

Katie Thomas

Katie Thomas is the Senior Beauty Editor at Marie Claire UK. With over 10 years of experience on women's luxury lifestyle titles, she covers everything from the best beauty looks from the red carpet and stand out trends from the catwalk, to colonic irrigation and to the best mascaras on the market. She started her career on fashion desks across the industry - from The Telegraph to Brides - but found her calling in the Tatler beauty department. From there she moved to Instyle, before joining the Marie Claire digital team in 2018. She’s made it her own personal mission to find the best concealer in the world to cover her tenacious dark circles. She’s obsessed with skincare that makes her skin bouncy and glowy, low-maintenance hair that doesn’t require brushing and a cracking good manicure. Oh and she wears more jewellery than the Queen.