These are the products you need to snap up, stat
Drunk Elephant – the brand that’s been on the radar of Brit beauty experts for the past couple of years has finally launched into the UK. From today you can get your hands on one of Sephora’s bestselling brands that amassed a huge waiting list on Cult Beauty. It has been one of the most anticipated launches in a long while. Probably since the UK launch of Glossier.
The Marula-infused brand is available at both Space NK and Cult Beauty.
If you’re new to the Drunk Elephant life, allow us to give you a little bit of background. Founded by Tiffany Masterson in New York, the products are all born and raised (that’s designed, tested and made) in the States.
The brand does not contain any of, what they refer to as, the ‘suspicious six’ – that’s essential oils, chemical sunscreens, fragrances or dyes, SLS, silicones, and drying alcohols. It calls itself a biocompatible brand, as it focuses on whether an ingredient is compatible with the skin rather than its natural or synthetic status. It doesn’t align itself with skintypes as Masterson believes that as long as a product is free from the suspicious six, it should work with everyone’s skin. Her ethos seems to be paying off – it’s won countless industry awards and everyone wants a piece of the Drunk Elephant.
Speaking of Drunk Elephants – where does the name come from? Legend has it that when elephant’s eat the fermented Marula fruit, they end up quite tipsy. ‘I wanted to have a little fun with the name,’ Masterson explains.
Not well-acquainted with the brand just yet? Keep scrolling for the best Drunk Elephant products we think you should snap up now…
Don’t fancy spending a ton of money on a new brand, or can’t afford to? We hear you. If you’re desperate to try the brand though, it’s worth saving up your pennies for The Littles, a set of travel minis that enable you to try the brand’s hero products in miniature form – Marula Oil, C-Firma, Framboos, the works.
Packed with Vitamin C, the C-Firma Day Serum is a seriously potent and active formula that’s loaded with antioxidants, fruit enzymes and essential nutrients for healthy skin. As with all good vitamin C formulae, it can help to reduce the visibility of skin pigmentation (like dark spots) and the signs of ageing.
Founder Tiffany believes that the virgin oil – ‘straight from the pip’ – is superior to any other she’s tried, which is why you’ll find it throughout the line. The oil itself is rich in fatty acids, antioxidants and has anti-microbial properties, making it great for minimsing fine lines, redness and improving elasticity to name but a few of its benefits.
The Framboos serum is formulated with the ‘dream team’ blend of lactic, tartaric, citric, salicylic and glycolic acid, at a concentrate of 12%. The clever gel formula refines your complexion while you sleep, banishing dead skin cells by dissolving the glue binding them to the surface of your skin. A one-way ticket to luminous skin come morning.
A silky formula that doesn’t have the heaviness of an eye cream, the Shaba Complex blends black tea and copper peptides to turn back the clock on your under-eye area – even working to slow the signs of ageing before they appear. If you suffer with puffy, tired-looking eyes, this is the skincare product for you.
Who says protein is just for shakes? Described as ‘the Megamino protein-powered get-sh*t-done cream’, this anti-ageing cream is packed with peptides, amino acids and pygmy waterlily to improve skin’s firmness, tone and texture. With continued use, skin is promised to look revived and more youthful.
Drunk Elephant – the products you can’t buy *SAD FACE*
For the brand’s biggest fans, you’ll be disappointed to hear that the below products have not made it over to UK shores. Mainly because of US v UK ingredient regulations.
TLC Sukari Baby Facial
Probably the brand’s most famous product – a resurfacing AHA/BHA facial, that’s like baby skin in a bottle, hence the name. It’s a potent cocktail of acids, blending tartaric, lactic, citric, glycolic AND salicylic acid to gently exfoliate pores and blitz dead skin cells, leaving a smoother, brighter skin finish. To quote Drunk Elephant themselves, ‘it’ll knock your cells off’.
Umbra Sheer Physical Sunscreen
A broad spectrum sunscreen (meaning it protects against UVA and UVB rays) should be an essential part of everybody’s skincare routine, and this clear SPF 30 formula also protects against oxidative and free radical damage. There’s also a tinted version, should you want a little coverage in your SPF, aptly named Umbre Tinte.
Even without the above, you’ll fall in love with the brand. So what are you waiting for? Ready? Set? Add to basket!