The bestselling perfume worldwide has been revealed and it's a surprising one

We would never have guessed...

woman spraying perfume on her wrist
(Image credit: Getty Images)

We would never have guessed...

We all know how individual scent can be. The perfume you love most (your best perfume for women) and wear on a daily basis might be the polar opposite of what your best friend/mother/lover wears.

This changes geographically too. Notes of tuberose and jasmine are super popular in India, but in the Middle East Oud reigns supreme. And yet there are some fragrances that the world seems to agree on.

If we asked you to guess the bestselling fragrance worldwide, we presume a lot of you would choose either Chanel No. 5, Thierry Mugler Angel, or maybe even Marc Jacobs Daisy. But you would all be wrong.

The bestselling perfume worldwide is in fact a men's fragrance. A bottle of Dior's Sauvage was sold every three seconds in 2021, making it the bestselling perfume in both the male and female categories.

This is the first time a men's fragrance has taken the worldwide first place spot. However, since its initial launch in 2015, it has seen continued success globally.

Dior Sauvage EDP, from £69 for 60ml | Boots

Dior Sauvage EDP, from £69 for 60ml | Boots
Sauvage is a little bit spicy, a little bit fresh. It's not at all overpowering, but it's no wallflower either. It combines citrusy bergamot with rich ambery woods.

If you're looking for a Valentine's gift for the man (or woman) in your life, this is surely going to be a guaranteed hit? That many people can't be wrong?!

Katie Thomas

Katie Thomas is the Senior Beauty Editor at Marie Claire UK. With over 10 years of experience on women's luxury lifestyle titles, she covers everything from the best beauty looks from the red carpet and stand out trends from the catwalk, to colonic irrigation and to the best mascaras on the market. She started her career on fashion desks across the industry - from The Telegraph to Brides - but found her calling in the Tatler beauty department. From there she moved to Instyle, before joining the Marie Claire digital team in 2018. She’s made it her own personal mission to find the best concealer in the world to cover her tenacious dark circles. She’s obsessed with skincare that makes her skin bouncy and glowy, low-maintenance hair that doesn’t require brushing and a cracking good manicure. Oh and she wears more jewellery than the Queen.