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    1. Beauty
    2. Fragrance

    These 9 perfumes are so good that strangers have genuinely stopped me on the street to ask after them

    One person made me wait while they bought one online

    Shannon Lawlor's avatar
    By Shannon Lawlor
    Published 17 January 2023 In Buying Guides

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    (Image credit: Getty Images/Andriy Onufriyenko)
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    As a beauty editor with an affinity for all of the best perfumes, receiving a compliment from a stranger on my fragrance is up there as one of the best mood-boosters in existence. If you can relate, I'm going to let you in on a little secret—I've got a fool-proof formula for getting people to compliment my fragrance and it's down to opting for a particular genre of fresh perfumes. 

    You see, while there's no doubt that the secret to some of the most popular perfumes and best perfumes of all time is a crowd-pleasing juice that appeals to all, the key to getting perfume compliments is in selecting a scent that piques someone's interest. And as somebody who owns nearly 100 perfumes (don't judge me, it's my job to test them all out—at least that's the excuse I tell myself), I have discovered that the perfumes that earn me the most compliments are fresh perfumes that have a musky, powdered base.

    And this isn't some sort of sweeping statement, either. I've got proof to back this theory up. Out of all the perfumes I own and wear, there are nine that consistently get me stopped in the street. Seriously, I'm regularly stopped by strangers asking after my perfume when I've spritzed one. In fact, just last week a waitress pulled out her phone after taking my order and bought a certain Byredo perfume on the spot.  The thing these perfumes all have in common? They're fresh, uplifting scents that possess enough depth to prove totally captivating.

    Sound like something you could get on board with? Here are the nine fresh perfumes I consider guaranteed hits.

    1. Zara Fleur D'Oranger

    Fresh Perfumes: Zara Fleur D'Oranger

    (Image credit: Zara)

    Zara Fleur D'Oranger Eau de Parfum

    Best Affordable Fresh Perfume

    Specifications

    Key notes: Orange blossom, neroli and ylang-ylang
    Blend: Eau de Parfum
    Size: 90ml
    Today's Best Deals
    £25.99 at Zara

    Reasons to buy

    +
    Affordable
    +
    Smells very similar to other perfumes ten times its price
    +
    Looks great on the shelf

    Reasons to avoid

    -
    Lacks luxury points

    I'm yet to wear this perfume and not receive a compliment on it. Seriously. In fact, several people have asked whether I'm wearing a particularly iconic scent with similar notes that costs a cool £150. The thing that's great about that is this couldn't be considered a dupe—in fact, I prefer Zara's £25.99 version. It's sweet and citrusy but beautifully delicate and floral at the same time. While so many orange flower perfumes settle to become creamy and sickly, this one dances over the skin delicately all day—like a warm ray of sunshine on a cool spring day.

    2. Jo Malone London Wood Sage & Sea Salt

    Jo Malone London Wood Sage & Sea Salt

    (Image credit: Jo Malone London)

    Jo Malone London Wood Sage & Sea Salt Cologne

    Best Marine-Like Fresh Perfume

    Specifications

    Key notes: Ambrette seeds, sea salt, sage
    Size: 100ml
    Blend: Cologne
    Today's Best Deals
    £110 at Jo Malone London

    Reasons to buy

    +
    Head-clearing aroma
    +
    Smells expensive

    Reasons to avoid

    -
    Relatively popular

    Okay, I know a lot of people wear this perfume—but considering how often I receive compliments on it, that says a lot. Despite Wood Sage & Sea Salt's popularity, it's still a conversation starter. It's cool, crisp and totally sense-clearing—much like breathing in a lungful of sea air. Unlike other marine scents that risk feeling chilling, this perfume is earthy and salty. It serves Hamptons housewife opposed to coastal Grandma. 

    3. Diptyque Do Son

    Fresh Perfumes: Diptyque Do Son

    (Image credit: Diptyque)

    Diptyque Do Son Eau de Toilette Limited Edition

    Best Floral Fresh Perfume

    Specifications

    Key notes: Tuberose, orange blossom, jasmine, amber wood
    Size: 30ml
    Blend: Eau de Toilette
    Today's Best Deals
    £57 at John Lewis

    Reasons to buy

    +
    Looks very pretty
    +
    Smells expensive
    +
    Totally unique

    Reasons to avoid

    -
    Not as long-lasting as others on the list

    Diptyque's Do Son is probably one of the most talked about fragrances right now. Not because it's new but because the brand has recently launched this Limited-Edition bottle (and expanded its offering), and it's exquisite. I've long adored Do Son for its warming freshness—like sticking your nose into a bouquet of white florals at a beach-side wedding on international shores. The fresh powderiness comes from the floral notes, but it achieves a sort of sun-drench skin result thanks to woods and musk.

    4. Serge Lutens L'Eau

    Fresh perfumes: L'eau Serge Lutens

    (Image credit: Serge Lutens)

    Serge Lutens L'eau Eau de Parfum

    Best Sweet Fresh Perfume

    Specifications

    Key notes: Magnolia, white mint, sage
    Blend: Eau de Parfum
    Size: 100ml
    Today's Best Deals
    £110 at Lookfantastic

    Reasons to buy

    +
    Uplifting
    +
    Relatively long lasting
    +
    Very unique

    Reasons to avoid

    -
    Won't be for you if you don't like sweet, fizzy scents

    If you've ever come across this perfume before, I'd be surprised. Serge Lutens is a relatively niche French fragrance brand that beauty editors and fragrance fanatics like to gatekeep. Truly, there isn't a Serge Lutens scent out there that I'd consider a dud—each one is equally as exquisite as the next. And while I get compliments on all of them, it's this surprising guy that wins me the most. It's reminiscent of warm fluffy towels and freshly bathed skin—like bubbles and unctuous body creams. However, with a water-like freshness, it's the sort of perfume that leaves people wondering whether you just smell that good, you know, naturally. As soon as someone catches me spritzing it, they want in.

    5. Maison Margiela Replica Lazy Sunday Morning

    Fresh perfumes: Maison Margiela Replica Lazy Sunday Morning

    (Image credit: Maison Margiela Replica)

    Maison Margiela Replica Lazy Sunday Morning Eau de Toilette

    Best Clean-Smelling Fresh Perfume

    Specifications

    Key notes: Lily of the valley, pear, iris, rose absolute, orange flower, patchouli, white musk
    Blend: Eau de Toilette
    Size: 100ml
    Today's Best Deals
    View at Harrods
    View at John Lewis
    £102 at Lookfantastic

    Reasons to buy

    +
    Nails that crisp, linen smell
    +
    Looks very chic on the shelf

    Reasons to avoid

    -
    Not particularly long lasting

    Of all the fresh perfumes on this list, this is the one that surprises me the most. It's not that it's not absolute perfection, it's that I consider it to be such a well-known scent that I'm always a bit taken aback at the fact people still ask after it. If you're yet to experience the joy of Lazy Sunday Monday, it smells like the most expensive cotton shirt you own after it's been freshly washed, hung outside to dry and ironed. It's the sort of perfume that makes you want to throw open the windows and spring clean the entire house.

    6. Chanel 1957

    Fresh perfumes: Chanel 1957

    (Image credit: Chanel)

    Chanel Les Exclusifs 1957 Eau de Parfum

    Best Luxury Fresh Perfume

    Specifications

    Key notes: White musk, neroli, bergamot, iris, cedar
    Blend: Eau de Parfum
    Size: 75ml
    Today's Best Deals
    £169 at Fenwick

    Reasons to buy

    +
    Skin-like
    +
    Clean-smelling

    Reasons to avoid

    -
    Expensive

    It pains me to write about this perfume because I want to keep it all for myself. When I wore it to a girls' lunch a few months ago, the whole table wanted a spritz (and this pains me because it's expensive). Once it had done the rounds on the table, a lady sat on the next table along asked to take a picture of the bottle so that she could buy it herself. It's effervescent and undeniably clean smelling—like one of the most expensive soaps money can buy. At the same time it's understated, skin-like and entirely effortless. It's Chanel to its core.

    We've got a Fenwick discount code, if you need. 

    7. Escentric Molecules M+ Molecule 01 + Iris

    Fresh perfumes: Escentric Molecule 01 Iris

    (Image credit: Escentric Molecules)

    Escentric Molecules M+ Molecule 01 + Iris Eau de Toilette

    Best Unique Fresh Perfume

    Specifications

    Key notes: Iso E, iris
    Blend: Eau de Toilette
    Size: 100ml
    Today's Best Deals
    £95 at Cult Beauty

    Reasons to buy

    +
    Very unique scent
    +
    Long lasting

    Reasons to avoid

    -
    Not a very travel-friendly bottle

    The last time I went to the hair salon, my stylist made me pull this out of my bag so that she could hunt it down. The beauty of this scent is that it's unlike anything you've ever smelled. It possesses all of the understated, skin-like beauty of Molecule 01 (if you've never smelled Molecule 01, it's incredibly difficult to describe—just know it's exceptional), but this variation has the added soapiness of iris. As a note, iris is totally unique—it's punchy, soapy and earthy all at once. When it comes to iris, you either love it or hate it. Personally, I love it, and the good news is that countless other people seem to as well.

    8. Byredo Blanche

    Fresh Perfumes: Byredo Blanche

    (Image credit: Byredo)

    Byredo Blanche Eau de Parfum

    Best Comforting Fresh Perfume

    Specifications

    Key notes: Aldehyde, pink pepper, white rose, neroli, peony, violet, musk, sandalwood
    Blend: Eau de Parfum
    Size: 50ml
    Today's Best Deals
    £130 at Space NK

    Reasons to buy

    +
    Unlike anything else
    +
    Bottle is seriously chic
    +
    Smells expensive

    Reasons to avoid

    -
    Not as long lasting as others on the list
    -
    Relatively popular

    This is the fresh perfume I mentioned earlier that had a waitress ordering it over my shoulder after asking what fragrance I was wearing. Blanche is like warm cashmere blankets and washing detergent. It's sweeter than others on the list, but as soon as it hits the skin it melts into one of the freshest and most comforting perfumes in existence. 

    9. Dior J'adore d'Eau

    Fresh Perfumes: Dior J'adore D'eau

    (Image credit: Dior)

    Dior J'adore Parfum d'Eau

    Best New-Gen Fresh Perfume

    Specifications

    Key notes: Neroli, jasmine sambac, Chinese magnolia
    Blend: Eau de parfum
    Size: 30ml
    Today's Best Deals
    View at Sephora UK
    View at The Fragrance Shop
    View at Harrods
    £62.50 at Sephora

    Reasons to buy

    +
    Long lasting
    +
    Warm and skin-like
    +
    Moisturising

    Reasons to avoid

    -
    Application takes some getting used to

    If you think you know Dior's classic J'adore perfume, think again. This new variation of the perfume is unlike anything out there. The juice itself is creamy, rather than watery. You spritz it onto skin and rub it in to fuse and blend. As a result, the soapy freshness of J'adore gets a warming update that becomes one with the skin. J'adore is the sort of perfume a lot of people could pick up a mile off, but this version even had a fellow beauty journalist ask after it.

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    Shannon Lawlor
    Shannon Lawlor
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    Executive Beauty Editor

    Shannon Lawlor is the Beauty Director at Who What Wear UK. With nearly a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire UK, Who What Wear, Glamour UK, Stylist and Refinery29, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible. As a self-confessed lazy girl, Shannon has an affinity for hard-working perfumes, fool-proof make-up products and does-it-all skincare.

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