How many of these are in your bathroom cabinet?
There’s no doubt in our minds that, generally speaking, consumers are much more in the know about their skincare than about 10 years ago.
Thanks to there being a world of information at our fingertips through the internet and social media, it’s much easier to learn about your skin type and learn more about specific ingredients like retinol and glycolic acid, for example.
This is also reflected in our shopping habits; Face the Future has looked into the most popular products of 2018 and a clear trend has emerged: dermatology-based skincare has very much come out on top.
‘With sales up across the board, it’s the clinically-backed, derm-approved brands that are doing the best – hence a nod towards the shift in consumers becoming far savvier when it comes to their skincare,’ the brand tells us. ‘The Face the Future customer is fluent in ingredients, knows what to apply and when, and steers clear from faddy skincare.’
Keep reading to find out which best-selling derm skincare products made the top 10 list.
With these skincare heroes on the scene, we’re sure the dermatologist-approved trend will continue well into 2019.
Which of these products are your favourites? Let us know on social @marieclaireuk