According to the networking pros at LinkedIn
A new year is arguably the best time to freshen up the old CV and get out there and network, particularly if you’re looking for a career change in 2017. Naturally, some of the first things we think of doing are giving our CV a tidy up and mastering some of the top skills employers are looking for this year.
However, if you’re looking to get noticed on LinkedIn, there are a select few words you should avoid using like the plague. Mainly because everyone else will have had exactly the same idea as you, and your profile will be totally unoriginal as a result.
LinkedIn’s Darain Faraz advises: ‘Don’t sell yourself short this year. Whatever your career goal, whether it’s getting a new job, building a better network or taking a step up the career ladder, make sure you stand out for the right reasons.
‘If you’re looking to grab someone’s attention, words which appear on hundreds of thousands of other profiles is not the way to do it. Historically, this is one of the busiest weeks in the year so far for members in the UK to spruce up their LinkedIn profiles, which means there’s some stiff competition to stand out.’
Each year, the guys at LinkedIn put together a list of the most overused words from an analysis of their membership, which includes 21 million members in the UK.
The list has a clear influence: This time last year the most popular buzzword was ‘motivated,’ which as you can see is nowhere to be seen on this year’s list.
Anyone else off to scratch a few of these from their LinkedIn page? Suddenly we’re not feeling like specialised, experienced, creative types anymore.
These are the main offenders for 2017:
So, we’ve established what we can’t use on our profile, but what should we be doing? Christopher Sandford has shared his three golden rules for those wanting to get noticed on LinkedIn (in a good way) this year.
Mind your language
They say first impressions are crucial for a reason, right? ‘Your profile summary is one of the first things people look at, so it’s important to get it right’ Chris says. ‘You want the reader to want to know more about you, so start with something punchy.’
Whatever you do, don’t refer to yourself in the third person. ‘It’s often tempting to speak in the third person when it comes to our working lives – don’t! It’s impersonal and won’t draw the reader in’ Chris says.
Show, don’t just tell
It’s one thing to tell the reader everything you’re good at, but why not actually demonstrate it too? Chris advises: ‘While language is important, so is showing real examples of your work. Instead of using buzzwords like ‘strategic’, prove it by uploading presentations or projects that bring this to life.’