Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life
    2. Relationships

    Can you guess which country loves sex toys the most?

    Hint: Not us, sadly

    By Marie Claire
    Published 6 June 2017 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    sex toys
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Hint: Not us, sadly

    Words by Jadie Troy-Pryde

    The fact that science is now showing that most British women find their sex toys more satisfying than their partner is testament to the scope of adult toys available to use these days. Whether you're searching for the perfect toy for your partner, or fancy getting better acquainted with BDSM for beginners, there are a lot of options out there when it comes to shaking things up between the sheets.

    We also know that this percentage of the British public own a sex toy - but how do we Brits compare to the rest of the world?

    The World Sex Toy Rankings has all the answers, ranking countries across the globe on how often they search for different sex toys. Vouchercloud has revealed that we are not the most toy-happy region. In fact, it was Denmark that came out on top.

    You may like
    • Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
    • Football and Domestic Abuse: Women’s Aid: “He’s Coming Home” After England's World Cup Defeat, I Couldn't Stop Thinking About This Domestic Abuse Statistic
    • Barbie's DreamHouse Is on Rightmove The Barbie DreamHouse Is on Rightmove, But What Does Female Home Ownership Look Like in 2026?

    According to the research, the Danes make 118 yearly searches per 1,000 internet users, leaving us Brits trailing behind in fifth place with just 96 searches per the same quota.

    Sweden, Greenland and the US just about beat us too, and hot on our heels are the Netherlands, Russia and Bulgaria - meaning that the majority of the top 20 were European countries. In joint last position is India and Bangladesh with just six searches per 1,000 internet users.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Vouchercloud looked at 18 popular sex-toy-search-terms - covering everything from dildos to jiggle balls - and translated them into every Google-available language in order to rank every country around by their sex toy searches.

    Considering we Brits are usually labelled prudish, finishing fifth isn't too shabby.

    So carry on with your online searches and hopefully next year we'll come first.

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
    Football and Domestic Abuse: Women’s Aid: “He’s Coming Home”
    Life After England's World Cup Defeat, I Couldn't Stop Thinking About This Domestic Abuse Statistic
     
     
    Barbie's DreamHouse Is on Rightmove
    Homes and Interiors The Barbie DreamHouse Is on Rightmove, But What Does Female Home Ownership Look Like in 2026?
    Analog Times - Wine and cards game night on luxurious burgundy fabric - TVS
    Money and Work The Gambling Industry's Newest Bet? Women
     
     
    Latest in Relationships
    Wedding planning
    Relationships I Love My Fiancé, but I Resent the Emotional Labour of Planning Our Wedding
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
     
     
    Emotionally Unavailable Men: Jacob Elordi and Margot Robbie in Wuthering Heights
    Relationships Why Are We Still Glamourising Emotionally Unavailable Men?
    Broken disco ball smashed to pieces on the floor. Black and white for a dramatic touch. Shiny backdrop is defocused.
    Relationships Why Do Men Ruin Your Birthday?
     
     
    Latest in Features
    Michelle Obama Liffner bag
    Fashion Michelle Obama Just Wore the Sophisticated Bag Brand Every Fashion Insider is Obsessed With
    Poppy Wang
    Fashion 5 Experts Explain the Nuances of the ‘Mandarin Jacket’ Trend
     
     
    Erborian Triple Care BB Milk
    Skincare I Thought My Dull, Lifeless Skin Needed More Actives—This Milky Essence Was Actually the Solution
    Freelance Health Writer Ellie-Mae Hammond trying the science-backed art of visualising a better future: Her journals
    Wellbeing I Tried the Science-Backed Art of Imagining a Better Future—What Happened to My Motivation, Confidence and Goals
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.