These real roses last an entire year and no, it’s not witchcraft

  • Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
  • Totally obsessed.

    Receiving a bouquet of roses is always a special moment, but it’s pretty depressing when they start going brown and need to be chucked out a week later. Having to bin a romantic gesture isn’t very romantic, let’s be real. If you want the magic to last a bit longer (think 51 weeks longer), there’s this cool new company that now sells real roses that last a whopping whole year. And, they don’t even need water to survive. WILD.

    The gorgeous long-lasting roses come from a company called Infini London, which was co-founded by a celeb florist called Louis Strudwick. And you can totally see his hand in all the work as each of the roses are absolutely perfect.

    If you’re wondering how they manage to keep the roses alive for so long, it’s not witchcraft and wizardry — each of the blooms are individually treated with an eco-friendly solution that keep them looking fresh and from losing petals. Nobody tell Belle and the Beast, that story would have panned out way differently if they’d had one of these on hand.

    The roses come in fifteen different colours, ranging from the classics including deep reds and baby pinks to their truly wild blue, grey and rainbow blooms. And these aren’t crappy dyed flowers either, they literally look like they were grown that way and we’re totally falling in love. Apparently, they have some big celebrity fans as well since Leigh-Anne Pinnock from Little Mix has previously raved about them in the past.

    Unsurprisingly, these beauties aren’t the cheapest around but they’re perfect for special occasions. You can buy individual long-stemmed roses for £19.99 if you’re on more of a budget or opt for one of their beautifully packaged bouquets, including their see-through diamond cubes (£199) or very haute couture round boxes (£149).

    View this post on Instagram

    Special Gifts ♥️🌹 #infiniroses #redroses

    A post shared by INFINI LONDON® (@infiniroses) on

    And if you really want to make a statement, you can also snag their Large Square Box for £299 which holds up to 42 flowers. Whether you’re looking for the perfect Instagram props or an alternative Valentine’s Day gift, they’re a sure fire hit.

    We chatted with Infini London to find out what their best-selling bits are and safe to say, we totally see why. Check them out below…

    INFINI LONDON The Classic Cube With Red Roses

    roses in a box

    Priced at £99, available at INFINI London

    Buy now

    INFINI LONDON Classic Cube in Dark Grey Suede with White Roses

    roses in a box

    Priced at £119, available at INFINI LONDON

    Buy now

    INFINI LONDON The Original Round Box In Pink With Baby Pink Roses

    roses in a box

    Priced at £149, available at INFINI LONDON

    Buy now

    INFINI LONDON Diamond Cube with Pink Roses

    roses in a box

    Priced at £199, available at INFINI LONDON

    Buy now

    So, if you want to sneakily send this link to somebody who needs to take a hint, we’re not going to say a thing. TBH, we’re totally considering buying a box for ourselves as our annual treat yo’self gift: payday’s soon, right?

    Reading now

    Popular Life stories