Aldi is selling a ruby chocolate Easter egg and yes please


aldi ruby chocolate egg


This year, we're being absolutely spoilt when it comes to Easter eggs. If you fancy something fancy, you can take your pick of these Hotel Chocolat Easter sandwiches (all chocolate, no bread, FYI). If you want to assemble your own sweet treat, there's the IKEA flat-pack chocolate bunny. And if you want something really unusual, you might be tempted to try the Marmite Easter egg (yes, it's a thing - whether you invest in one or not is entirely up to you).

But if you want something that's a bit different, luxurious and affordable, we've got just the egg for you. Enter the Aldi ruby chocolate egg.

The supermarket has created a gem-shaped egg from ruby chocolate using the rare ruby cocoa bean, which has taken thirteen years to develop. It's known for it's distinct pink colour and inimitable flavour, making it a delicious alternative to the more common white, milk and dark chocolate. It is the first new type of chocolate to be discovered since white chocolate over 80 years ago - so it's a bit special.

It's a smooth, intensely fresh and fruity flavour with sweet and sour notes, making it very unique.

aldi ruby chocolate egg

Credit: Aldi

The Specially Selected Exquisite Ruby Heist egg is surrounded by a pyramid of twenty four luxury truffles, with flavour combinations including milk chocolate with Kir royal, pecan praline and black tea gianduja, dark chocolate and Maldon salted caramel, orange and pomelo and white chocolate and raspberry puree.

Julie Ashfield, Managing Director of Buying at Aldi UK, says: 'We are incredibly excited to be the first to launch a ruby cocoa bean chocolate egg in time for Easter. The Specially Selected Exquisite Ruby Heist has been created to indulge and delight chocolate lovers and we look forward to our customers trying something different this year.'

The luxury 350g egg will be available in stores across the UK from 28th March, and comes in at a very affordable £12.99.

Put a date in the diary - we're certain these will sell out in no time.

Jadie Troy-Pryde
News Editor

Jadie Troy-Pryde is News Editor, covering celebrity and entertainment, royal, lifestyle and viral news. Before joining the team in 2018 as the Lifestyle and Social Media Editor, she worked at a number of women’s fashion and lifestyle titles including Grazia, Women’s Health and Stylist, and now heads the Marie Claire UK news desk.