Audi has taken in-car entertainment to the next level

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    It seems that boring car journeys filled with endless games of I-Spy and fighting over the AUX cord might be coming to an end, thanks to Audi. Last week at CES 2019, the world’s premier consumer electronics show, Audi and Disney blew our collective minds with the reveal of their newest entertainment initiative: in-car VR

    In front over 160,000 attendees in Las Vegas, Audi, Disney Games and Interactive Experiences team and Audi-co-founded startup Holoride unveiled their newest contribution to in-car entertainment, using Audi’s new electric SUV, the suitably sci-fi named e-tron.

    The experience debuted at CES was an Avengers-themed game called ‘Marvel’s Avengers: Rocket’s Rescue Run’. Simply put on your VR headset and team up with Rocket Racoon to blow up asteroids in the way of your ship… while listening to advice from Robert Downey Jr in his Iron Man guise.

    So, how does this differ from your average VR experience, except you’re sitting in the back of a brand new car? Well, this is where things get very clever: the VR tech is linked to the car and reflects the movement of the car within the game. That means whether the car is cruising on a straight road or making a hard left, you’re doing exactly the same thing in the game.

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    Startup Holoride is developing new technology to let car passengers experience immersive virtual reality games and movies. A demo at CES in an Audi E-Tron with Disney's Marvel content shows just how much fun the Holoride system could be. The idea is to give people something interesting to do when they're riding as a passenger in a car, says Nils Wollny, Audi's head of digital business, who will also be CEO of Holoride. That initially applies to human-driven cars, but it's easy to imagine this type of entertainment working well in autonomous vehicles down the road. #tech #technews #audi #disney #marvel #holoride #vr #autonomous #ces Source:

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    Feeling nauseous? No need. According to Audi research, people are much less likely to get VR sickness (i.e. motion sickness) when they’re using a VR system in the car, as your brain and your body are experiencing the same motions

    Moving forward, Holoride has decided to make the tech available to all automakers, via an open platform, once it has been fully integrated into the e-tron.

    Audi is looking to the future, too. Jalopnik is reporting that the car brand is hoping to develop even more VR games, from space exploration, to underwater adventures, to education content.

    Road trips will never be the same again.

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