Welcome to the caring new world of hair
The search is on for products that simplify our lives and enhance our wellbeing, as well as perfecting our hair.
We wanted to reward an industry taking positive steps to encourage personal self-expression and putting ethics at the forefront.
For us, beauty is not about unattainable beauty ideals. We are real and inclusive and want to champion diversity and sustainability; values at the core of our DNA at Marie Claire. We’re here to champion those authentic hair brands out there with the same passion for redefining beauty.
This year, for full transparency and in recognition of our ever more discerning audience, we enlisted 50 of the most high-profile industry experts and influencers to narrow down the thousands of entries and bring you the absolute best hair products for 2020.
In the same way that your cleanser is the cornerstone of an effective skincare regime, hair-clarifying shampoos set the foundation for everything that comes next. The latest formulas make it easier than ever to target your concerns, whether you want to be gentle with coloured strands, add volume, repair damage or seriously hydrate Afro hair.
Are you having a ‘good hair day’? It seems like a silly question until you take into account the boost in confidence, wellbeing and positive mindset when our hair looks amazing. We’re all living at a faster pace so time-saving styling products are more important than ever before. Thankfully, advances in technology mean we can now get the same professional results within the realms of our own home.
Some of the biggest innovations last year were seen in the Tool category – proof that the right kit can make styling a cinch! From high-tech gadgets to the most indispensible hair brush for smoothing, detangling and teasing, plus the best extensions and vitamin supplements to boost spindly strands, we’ve got you covered.