This sustainable fashion collection is the perfect way to kick off 2020

Penny Goldstone
By Penny Goldstone
published

Practicing circular fashion and investing in more sustainable and ethical brands is top of the agenda for 2020 for several industry giants, including Florence-based luxury e-tailer LuisaViaRoma.

The brand launched its dedicated sustainable platform, LVRSustainable, at the end of last year, and has already collaborated with a slew of designers, including Stella McCartney, Carcel, Atelier Swarovski and Penélope Cruz's lab-grown diamond jewellery and Marina Raphael, to name just a few.

Spearheading the project is Maria Fernanda Hernandez, head of global projects and sustainability at LuisaViaRoma, and who has a background in human rights.

'It's in our interest to make a change and find initiatives that foster social responsibility and sensitisation about the environmental difficulties we are facing,' she says.

It focuses on brands which respect themes such as fair trade, women’s empowerment, organic and eco-friendly products, luxury & craftsmanship, vegan items and recycling and up-cycling.

Shop now: VIVIENNE WESTWOOD CLIMATE REVOLUTION NEW CLASSIC T-SHIRT for £100 from LUISAVIAROMA

The initiative will also include special projects, including the brand's latest sustainable collaboration with ethical activist and designer Vivienne Westwood which sees the iconic Climate Revolution T-shirt re-imagined in organic cotton, available on LUISAVIAROMA.COM now.

Fernanda says, 'This is the beginning of a strong collaboration with Vivienne Westwood and many other renowned brands, and great new emergent brands'. Shop the latest LuisaViaRoma styles on the Marie Claire Edit

Penny Goldstone
Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.

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