Celebs can’t get enough of this £80 sustainable handbag

(Image credit: 2021 Gotham)

What do Gigi Hadid, Emily Ratajkowski, Hailey Bieber, Irina Shayk and Megan Fox all have in common - aside from acting and modelling careers of course? They've all been papped with the same handbag over the past few weeks.

It's called the Gabbi bag and is surprisingly affordable at just £79 (plus, you can currently get 10% off with the code GET10).

It is by sustainable label JW PEI, a Los Angeles label which set out to 'create a line of minimalistic, vegan handbags using high-quality canvas, polyurethane, and certified fabrics made from recycled plastic bottles, at an affordable price point'.

Although brand new, you can see that the brand has already garnered an impressive celebrity following, thanks to its fun and colourful bags, which were also a hit with the street style set at fashion month.

They come in over 10 different colours, ranging from your classic hues such as cream, brown and black, to more fashion-forward shades like bubblegum pink, lime green and sky blue.

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Gabbi Bag - Pink, £79 at JW Pei

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Gabbi Bag - Grass Green, £79 at JW Pei

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Gabbi Bag - Ivory, £79 at JW PEI

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Gabbi Bag - Black, £79 at JW PEI

The ruched handle and classic 90s baguette shape make it the perfect over-the-shoulder companion that will no doubt add a pop of fun to your outfit.

Sold.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.