The GANNI x New Balance trainer collaboration is finally here after weeks of anticipation, and boy was it worth the wait.
It sees the classic New Balance 2002R sneaker re-imagined in two distinct colourways and prints, featuring subtle shades of grey, green and pops of colour, as well as the Scandi brand's logo, giving us all the 00s feels.
The two brands worked with environmentally preferred materials under New Balance’s green leaf standard, resulting in a shoe that consists of more than 50% recycled content in the upper shoe with a 5% regrind rubber outsole. Lauded as a 'runner-city sneaker hybrid', the 2000R is your perfect fashion-forward trainer for stomping around town.
They are priced very reasonably at £140, so are very likely to sell out fast. Make sure you shop them below to avoid any disappointment.
Of the collab, Ditte Reffstrup, Creative Director, GANNI, says, 'I am such a big fan of New Balance, I’ve been wearing them since forever. The NB 2002R style really fits into the Copenhagen way of dressing - we’re always cycling and running somewhere. This shoe is the perfect mix of function and fashion. It’s a huge honor to put a GANNI spin on such an iconic New Balance shoe and we are super excited to be able to create it with so much innovation and recycled materials.'
'Given GANNI’s global relevance with fashion conscious consumers and seeing their #GANNIGirls styling New Balance sneakers so often, this collaboration seemed like a natural fit for both brands. Working with GANNI has been incredible to continue to build our global narrative within the fashion space and our brand purposes being so aligned, specifically our missions to emphasize the importance of sustainability in our industry,' adds Lauren Fitzsimmons, Lead Global Collaborations, EMEA.
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Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.
Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).
Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.
However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.
Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.
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