Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Celebrity News

    This European city is changing its name for Taylor Swift's Eras Tour

    The power she has...

    Iris Goldsztajn's avatar
    By Iris Goldsztajn
    Published 4 July 2024 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Taylor Swift | The Eras Tour - Sao Paulo, Brazil
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Taylor Swift is so powerful that multiple cities have now changed their names when she has passed through town with her blockbusting Eras Tour.

    The latest spot to get in on the fun is Gelsenkirchen in Germany, whose mayor has agreed to temporarily rename the city Swiftkirchen while the popstar is in town — between 17 and 19 July.

    Even sweeter is the story behind the move: young Swiftie Aleshanee Westhoff actually started a petition for the renaming and wrote to Mayor Karin Welge to make it happen.

    The mayor thought it was a great initiative, and ~swiftly~ agreed. "It's a great idea to temporarily rename Gelsenkirchen to 'Swiftkirchen,' which is why I'm particularly pleased that you can experience the short-term 'renaming' of Gelsenkirchen live and up close in Gelsenkirchen today," the mayor said in a letter to Aleshanee (as described on the city's official website).

    #Gelsenkirchen becomes #Swiftkirchen! 😉🤩Gelsenkirchen freut sich auf Mega-Star Taylor Swift und all die Swifties, die vom 17. bis 19. Juli in unsere Stadt kommen! Was Swifties erwarten können, erfahrt ihr hier 👉 https://t.co/DnRiDr3kZl pic.twitter.com/hLDKttpvb4July 2, 2024

    To mark the move, a first sign has been placed in the city that reads "Swiftkirchen" with Taylor's face on it, plus symbols related to her Eras. More signs will be placed in high-traffic areas soon.

    You may like
    • Shakira performs at Todo Mundo no Rio in Rio de Janeiro Are We Travelling to See Places, or Become Someone Else While We're There?
    • Burberry summer fashion pop up From Burberry in Antibes to Gucci in Monte Carlo, These Are the Luxury Fashion Pop-Ups Worth Visiting
    • Cece Jewellery A Day in the Life of Cece Fein-Hughes, the Jewellery Designer Loved by Celebrities

    But the city's officials haven't stopped at the renaming: they're so excited about the idea that they're also hosting a big outdoor Taylor Swift party for fans who weren't lucky enough to nab tickets to the event.

    "As mayor, I am of course very happy that Taylor Swift, currently the most successful singer in the world, will be performing three times in Gelsenkirchen," said Mayor Welge. "International attention will therefore be back on our city immediately after EURO 2024."

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    The UK's own Liverpool made a similar move when Taylor performed there in June, temporarily renaming itself "Taylor Town," as did Glendale, Arizona (Swift City), a street in Arlington, Texas (Taylor Swift Way), and Minneapolis, Minnesota (Swiftie-apolis), among others, per Billboard.

    Taylor fever is real, people.

    Arlington is “Enchanted” to welcome Taylor Swift to @ATTStadium for The Eras Tour and has put together some fun ways for our Swifties to celebrate the singer’s 5th visit to The #AmericanDreamCity: https://t.co/quuTJ7xPS2#TSTheErasTour #TSTheErasTourArlington #TaylorSwiftWay pic.twitter.com/5cFDO7aZC5March 31, 2023

    Explore More
    Taylor Swift
    Iris Goldsztajn
    Iris Goldsztajn
    Social Links Navigation
    Freelance News Writer

    Iris Goldsztajn is a freelance news writer for Marie Claire UK. She covers celebrity and royal news, and has previously written for titles including Marie Claire US, InStlyle, Women's Health, Bustle, Stylist and Red.

    Aside from her quasi-personal investment in celebs' comings and goings, she is especially interested in debunking diet culture and de-stigmatising mental health struggles.

    Read more
    Shakira performs at Todo Mundo no Rio in Rio de Janeiro
    Travel Are We Travelling to See Places, or Become Someone Else While We're There?
    Burberry summer fashion pop up
    Fashion From Burberry in Antibes to Gucci in Monte Carlo, These Are the Luxury Fashion Pop-Ups Worth Visiting
     
     
    Cece Jewellery
    Watches and Jewellery A Day in the Life of Cece Fein-Hughes, the Jewellery Designer Loved by Celebrities
    A montage of photos from the F1 Grand Prix of Great Britain at Silverstone Circuit
    Health and Fitness How the British Grand Prix Has Become the UK’s Most Glamorous Sporting Weekend
     
     
    Latest in Celebrity News
    Olivia Rodrigo performing on stage in a babydoll dress that sparked online debate, later prompting the singer to speak out about the sexualisation of girlhood and double standards facing young women.
    Celebrity News “We Really Normalise Pedophilia in Our Culture”: What Olivia Rodrigo's Babydoll Dress Backlash Reveals About Girlhood
    Meghan Markle in 'With Love, Meghan'
    Celebrity News Meghan Markle’s Sweet Glimpse Into Sussex Family Life Is Going Viral
     
     
    Anne Hathaway attends the premiere of The Devil Wears Prada 2
    Celebrity News Anne Hathaway Has Spoken Out About Her 10-Year Health Battle
    The Prince and Princess of Wales visit the Isles of Mull and Iona
    Royal News Royal Experts Predict a Major Milestone From Princess Kate This Autumn
     
     
    Latest in News
    Eva Omaghomi
    Fashion After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
    New Beauty Products: The Beauty Digest
    Beauty The Beauty Digest: Dyson Does Teeth, Fenty Rips Up the Rulebook (Again) and a Surprisingly Fragrant Week for Dogs
     
     
    Jodie Comer
    Shopping Jodie Comer Just Announced the Start of Knee-High Boots Season
    Kaia Gerber
    Shopping Kaia Gerber Just Wore the ’90s Dress Style That’s as Flattering as It Is Low-Effort
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.