Save the Children’s campaign

Save the Children reveals new technology for latest global campaign

Save the Children has today revealed cutting-edge new technology in its fight to cut child mortality.

A report published today reveals that 10 million children are dying needlessly every year and, as part of the charity’s biggest-ever three-year global campaign to cut this phenomenally high child death rate, Save the Children has launched a hard-hitting new website.

From today, you can log on to its advanced, fully interactive new site that links you directly with children living in a slum in Sierra Leone.

The charity wants to give its supporters the chance to visit Kroo Bay – a slum built on a rubbish dump on the banks of the Crocodile River in Sierra Leone. With one in four children dying before their fifth birthday, it is one of the filthiest – and toughest – places to survive in the world.

Regular ‘webisodes’ will allow you to catch up with the latest news from the slum, and visitors will be able to ask the residents questions, as well as being able to see what life is like for the 4,000 children that live there through 360-degree images of Kroo Bay.

The charity aims to highlight to the public that it’s simple to make a difference, with campaign contributors being able to see the tangible effects their donations make for the residents of Kroo Bay via the website.

Jasmine Whitbread, Chief Executive of Save the Children, said: ‘Technology allows families to engage with Save the Children in a completely new way and make a difference easily, directly, as part of their everyday lives. We know millions want to make a difference. From today, they can do something about it – they can help save a child’s life.’

The campaign is being backed by a number of high-profile celebrities, including Davina McCall, who has just returned from a trip with Save the Children to Bangladesh, and Sierra Leonean Watford midfielder Al Bangura.

He says of the project: ‘I know only too well how tough the conditions really are for children in areas like Kroo Bay, without the very basics that are needed to keep them safe. This is why I appreciate what Save the Children is doing – the online campaign is a much needed alternative lifeline.’

As well as making a difference by making donations through the website, you can also help by texting payments.

You can text NUT to 81819 for £1.50 and Save the Children promise to deliver 1 day’s supply of micronutrient peanut butter to protect a child from malnutrition

Text NET to 81819 for £5 and the charity promise to give a mosquito net to a child at risk of malaria.

Log on to
and help save a child’s life.

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