Online supermarket shopping the norm within five years

Why supermarket shopping will be a thing of the past by 2012

SUPERMARKET SHOPPING COULD soon be as archaic as glass milk bottles with online grocery shopping set to become the norm within five years.

New research claims that by 2012, one in 10 consumers won’t ever enter their local Tesco, Sainsbury’s or Asda, and will instead rely on ordering via their PC.

Currently just 2% of food shops are done online, but Tesco’s online grocery sales rose by 30% last year (that’s £1.23 billion-worth of produce) and Ocado, which sells Waitrose products via the internet, has also seen orders rise.

‘I’m not saying the internet is going to replace physical retailing – people still like to see products – but for a huge percentage of people grocery shopping is a pain – they are buying the same stuff every week,’ Ocada co-founder Jason Gissing told The Times. ‘They can do that online and add something interesting from a local deli or bread shop.’

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