Heather Mills' strangely sultry vegetarian adverts
HEATHER MILLS HOPES to get us all hot under the collar with her new adverts aimed at promoting… vegetarianism.
In the new billboard campaign, for animal welfare charity Viva!, Mills is seen glistening in a gold sequined dress against a parched backdrop. The slogan? “Hey Meaty, you’re making me so hot!”
In another, Heather sends herself up with the headline: “You haven’t got a leg to stand on! So, you’re an environmentalist? Not if you eat meat and dairy because livestock are destroying the Earth. Fact not fantasy.”
The aim of the campaign is to highlight the impact rearing animals for food has on the enviroment.
‘The startling truth is that animals farmed for meat and dairy are now one of the greatest threats to the planet,’ says Heather
‘The United Nations last year issued a shocking report on the environmental damage being done by livestock… The easiest and most effective way of cutting our contribution is to change our diet and go vegan. It is that simple.’
Viva! director Juliet Gellatley adds: ‘Livestock are the second biggest cause of greenhouse gasses at 18% compared to 13.5% from all the world’s different modes of transport combined.’