Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Culture
    2. Celebrity News
    3. Royal News

    This is the most influential royal, according to survey

    This royal has been top of searches on all social media platforms

    Maisie Bovingdon's avatar
    By Maisie Bovingdon
    Published 26 November 2022 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Queen Elizabeth II tours Queen Mother Square
    (Image credit: Samir Hussein / Getty)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Queen Elizabeth II tragically passed away in September this year after she celebrated her Platinum Jubilee months prior to mark her impressive 70-year reign.

    The late monarch – who has been superseded by King Charles III – has lived through numerous wars and conflicts, political leaders and movements, but passed away from old age earlier this year. 

    So, it should come as no surprise to learn she is considered the most popular member of the royal family is, and the member with the biggest influence.

    Research conducted by Financial World has seen data from Google searches, Instagram hashtags and TikTok views, analysed to find out who the most popular and influential royal is.

    Turns out it was the late Queen.

    You may like
    • Some of the best female athletes in the world right now, plus the ones to watch, featuring Dina Asher Smith, Faith Kipyegon, Keely Hodgkinson, Serena Williams and Simone Biles 50 Influential Female Athletes To Know, Watch, and Follow—in 2026 and Beyond
    • Eva Omaghomi After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
    • Andy Burnham and Marie-France van Heel entering 10 Downing Street “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress

    Her Majesty racked up to 4.7 million Google searches a month, as well as 18.7 billion TikTok views when the hashtag of her name was searched.

    The Prince and Princess of Wales reportedly have the second biggest influence, followed by the Duke and Duchess of Sussex, although out of the couple Meghan Markle has been searched for more than her husband.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Prince Harry and Meghan  - who have son Archie and daughter Lilibet together - have been a huge topic of conversation in recent years. From quitting the royal family and leaving behind their royal duties in favour of setting up a new life in America, to their tell-all Oprah Winfrey interview, and more recently, the content of Harry’s memoir Spare, which has sparked concern amongst his relatives.

    Harry and William’s late mother, Princess Diana, is said to be the fifth most influential royal, as she is searched for over 900,000 a year on Google, which is increased to 9.8 bullion searches when combined with the number of TikTok hashtags for her name.

    King Charles III is the least influential, according to the research, however, a spokesperson for Financial World believes there is huge scope and optimism surrounding the new King of England and his leadership skills.

    The representative said: “This year has seen the monarchy transform with the death of the beloved Queen Elizabeth II in September. As King Charles begins his reign, many will be curious to see how he chooses to adapt the royal family to a new era and who he will choose to help him do so.

     “Popularity and influence are vital for the tenure of the royal family, and this study provides a fascinating insight into the royals that have the widest reach and remain in the public's favour.”  

    Maisie Bovingdon
    Maisie Bovingdon
    Social Links Navigation

    Maisie is a writer and editor, covering Royal News, Showbiz, Lifestyle content, as well as Shopping Writing and E-Commerce, for print and digital publications, including Marie Claire, Hello!, Fabulous, Mail Online and Yahoo!. 

    Read more
    Some of the best female athletes in the world right now, plus the ones to watch, featuring Dina Asher Smith, Faith Kipyegon, Keely Hodgkinson, Serena Williams and Simone Biles
    Fitness 50 Influential Female Athletes To Know, Watch, and Follow—in 2026 and Beyond
    Andy Burnham and Marie-France van Heel entering 10 Downing Street
    Fashion “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
     
     
    Eva Omaghomi
    Fashion After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
    A montage of photos from the F1 Grand Prix of Great Britain at Silverstone Circuit
    Health and Fitness How the British Grand Prix Has Become the UK’s Most Glamorous Sporting Weekend
     
     
    Latest in Royal News
    The Prince and Princess of Wales visit the Isles of Mull and Iona
    Royal News Royal Experts Predict a Major Milestone From Princess Kate This Autumn
    The Duke and Duchess of Sussex in Colombia
    Royal News Prince Harry and Meghan Markle Had a Secret UK Home in the First Year of Their Marriage
     
     
    The Prince and Princess of Wales visit Southport
    Royal News Prince William Has Given an Emotional Update on Princess Kate
    The Prince and Princess of Wales attend a state visit by the President of the French Republic in 2025
    Royal News Why Prince William and Princess Kate ‘Won’t Change" Their Minds on the Buckingham Palace Situation
     
     
    Latest in News
    The Beauty Digest: New Products to Know
    Beauty The Beauty Digest: A Foundation With Infinite Shades, Diptyque Does Bodycare, and the Exhibition Every Beauty Lover Should See
    Eva Omaghomi
    Fashion After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
     
     
    New Beauty Products: The Beauty Digest
    Beauty The Beauty Digest: Dyson Does Teeth, Fenty Rips Up the Rulebook (Again) and a Surprisingly Fragrant Week for Dogs
    Jodie Comer
    Shopping Jodie Comer Just Announced the Start of Knee-High Boots Season
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.