Celebrities have lined up to raise awareness for a new Bvlgari and Save the Children campaign
A Bvlgari and Save the Children collaboration has got celebrities raising their hands to get involved. Launched this week, the #RaiseYourHand campaign features A-listers such as Helena Christensen, Juliette Binoche, Olivia Palermo, Lily Aldridge and Tali Lennox amongst others, wearing the bespoke new sterling silver and ceramic bracelet, specially designed by Bvlgari for their long-running Save the Children partnership.
The campaign is beautifully shot by fashion photographer Fabrizio Ferri who says of the #RAISEYOURHAND slogan, “We raise our hand to signal our presence, our interest, our attention, our participation. To signal that we do not hide, that we have no fear, that we believe we have an answer. Raising our hand while wearing the ring or the bracelet symbolizes our support for Bulgari's effort to raise funds for Save the Children. I have personally witnessed the positive impact it has had on the lives of thousands of children around the world, thanks to the money raised so far. That's why I donate my work. This is how I raise my hand.”
To date, the Bvlgari and Save the Children collaboration has helped to raise $50 million to support children in 33 countries that have been affected by natural disasters, war and poverty. Available in Bvlgari stores worldwide, in select department stores and online, the bracelet retails for €480 (£400) of which €75 (£63) is donated directly to Save the Children.
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