Tap Into The New Wellness Hair Colour Trend

Dubbed the first ‘wellness’ hair colour, Clairol Natural Instincts Conditioning Colour delivers sheer, health-boosting shades for men and women.

Clairol Natural Instincts Conditioning Colour, £5.99

Clairol Natural Instincts Conditioning Colour

Buy it now

‘You know how great you look and feel when you live a healthy lifestyle? This tint works in the same way, leaving hair pure and fresh with loads of shine,’ says Clairol’s UK Ambassador Michael Douglas. ‘Hair strands feel stronger, and smoothed, with no frizz or damage but loads of glow.’

Clairol Natural Instincts Conditioning Colour is also ideal for hair colour newbies who want to enhance their natural shade without the commitment of permanent colour.

The collection is ‘demi permanent’, meaning it’s milder than permanent hair colour as it uses a lower strength developer and gradually fades each time you shampoo. So you can go back to your natural shade or transition to another hue seamlessly with no visible root line.

Clairol Natural Instincts Conditioning Colour, £5.99

Clairol Natural Instincts Conditioning Colour

Buy it now

Also nice, Clairol Natural Instincts Conditioning Colour is formulated without ammonia and contains ME+, a high-tech hair dye molecule that reduces the risk of developing a new allergy.

Disclaimer: it's still advisable to do a patch test 48 hours before each application as there still remains a risk of allergic reaction to hair dye that can be severe. Also if you have had an adverse reaction to hair colour previously you must consult a dermatologist.

How to choose the right shade

It isn’t as hard as you think.

‘Think about the undertones in your skin,’ says Douglas.

Most people fall into one of three categories: warm, cool and neutral.

‘Check the inside of your wrist and if you have pink undertones you are cool; if they are yellow or golden you are warm, while a combination of both means you are neutral.’

Veins are also a great indicator of tone. If your veins are blue or purple, you're likely to be cool-toned; if they are green, you are warm.

As a rule, if you have pale skin with red undertones, cool blonde hair colour shades will work well. Those with warm skin should avoid any hair colour with yellow tones like honey and copper.

Douglas also recommends that you pick a celebrity with your dream hair colour and similar skin and eye colouring to your own. It will give you a much better idea of the end result.

Lisa Oxenham

An award-winning health and beauty writer, stylist and creative director, Lisa Oxenham is one of the UK’s top beauty editors and the Beauty and Style Director at Marie Claire UK. With 20 years of editorial experience Lisa is a brand partnership expert, and a popular speaker, panelist and interviewer on a range of topics from sustainability to the future of beauty in the digital world. She recently spoke at Cognition X and Beauty Tech Live and is on the Advisory Board for the British Beauty Council’s Sustainable Beauty Coalition.

A well-respected creative director she works on celebrity, model and influencer shoots with the highest calibre of photographers, filmmakers, make-up artists and hairstylists to create timeless images, attention-grabbing videos, digital events and masterclasses. Most recently Lisa has directed covers such as Lily Cole and Jameela Jamil, films such as Save The Arts featuring Francesca Hayward and sustainable fashion shoots such as Be The Change. Supporting the beauty industry over the pandemic has been a top focus, directing the British Beauty Council’s six inspirational short biographical films for their Bring Back Beauty campaign.

Lisa is a wellbeing and beauty influencer with a focus on mental health and a large and engaged audience on Instagram, Facebook and Twitter.