This is apparently the most instagrammed bag ever

(Image credit: 2021 Christian Vierig)

It's no secret purchasing a designer handbag can be a seriously good financial investment, especially as certain brands really hold their value. However, it certainly can't hurt if they do well on social media.

New research by OnBuy has revealed the most Instagrammed designer handbags based on hashtags, and they're surprisingly all classics rather than one hit wonders.

Topping the list is the Hermes Birkin bag, with an impressive 5,914,103 Instagram posts using the hashtag. This is one of the bags that not only most holds it value, but increases over time, costing up to £250,000 for the rarer designs.

Following behind in second is the Hermes Kelly bag with 5,451,995 posts currently on Instagram. Reported to have an average starting price of £6,000, it’s definitely the cheaper option of the two.

In third with a whopping 2,091,718 hashtags is the Dior Lady Dior bag. Despite having come out in 1994 it’s still a popular bag among many. Among the slightly newer bags launched in 2016 is the Gucci GG Marmont which is the fourth most Instagrammed bag with 976,651 posts.

A decade after its release, the Chanel Boy bag is still one of our favourite designer bags with a current total of 849,059 posts.

Completing the top 10 most Instagrammed designer bags are:

6: Céline Trapeze bag – 659,694 hashtagged posts

7: Gucci Dionysus bag – 646,880 hashtagged posts

8: Dior Saddle bag – 558,122 hashtagged posts

9: Chanel Flap bag – 532,139 hashtagged posts

10: Givenchy Antigona bag – 529,079 hashtagged posts

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.