As in jewellery, for your (hopefully non-existent) thigh gap.
As in jewellery, for your (hopefully non-existent) thigh gap.
Yes, in today’s most eye-catching news, a jewellery designer has invented a collection of necklace-like products to wear in your thigh gap - but, thankfully, there’s a more serious message attached.
On first glance, Singaporean designer Soo Kyung Bae's new jewellery line ‘TGap’ looks quite real – its advertising images focusing on, well, dangly bits like tassels and fine chains that hang between the legs.
But actually it’s all a publicity stunt to get people talking about ridiculous body ‘ideals’ and the damaging effect that trends like the thigh gap can have on young women.
The e-tail site is, in fact, so real looking, that you can get all the way to the checkout with your basket full of leg bling, before the real motivational message is revealed. ‘TGap Jewellery is a fictional company that sells jewelleries designed for thigh gaps,’ the message reads. ‘It is launched to catalyse a debate on unrealistic body image social media portrays.’
There are six styles available to ‘buy’, with all made from 18K gold-plated sterling silver and priced from $175 to $195.
‘Thigh gap represents one of the first few trends regarding body ideals the media has popularised,’ the line’s designer Soo Kyung Bae told Dezeen. ‘It clearly demonstrates media's power on influencing one's perception of body image.’
‘By using outrageous products, I hope to bring a provocative jolt that leads us to ponder and reflect upon what we are like as a society and the absurd things we value and obsess over – as well as how this creates unnecessary pressure for women and girls.’
The project was ‘created in hopes of sparking questions,’ she added.
Well it certainly got us talking.