Solange Knowles To Put Her Edgy Designer Stamp On PUMA

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  • Beyonce's younger sister has been announced as the new creative head of urban footwear brand Puma

    Solange Knowles has just announced the hugely exciting news that she is PUMA‘s newly appointed art director and creative consultant. What. A. Collaboration.

    Gearing up to put her creative stamp on the urban German footwear label, Beyoncé’s stylish sibling revealed her future fashion plans via Instagram.

    ‘After years of art directing my own projects and visuals (music videos, photo shoots, album artwork, web content ect)…’, she began.

    ‘I am so extremely excited to finally announce that I am now able to apply my passion for all things design into my new position as an Art Director and Creative Consultant for the iconic PUMA!’

    ‘It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams,’ the 27-year-old singer continued.

    Inspired by the vibrant colours and party ethos of Brazil, Solange’s ‘Girls Of Blaze’ collection promises to deliver fun, affordable and eye-catching kicks. We can’t wait.

    Announcing her news along with a picture posted to Instagram showing a pair of slender legs diving into a pool, wearing with some seriously covetable trainers, the designer went on:

    ‘I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome PUMA team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and PUMA’s approach and philosophies.’

    ‘Over the summer, I paired 4 incredible designers @gerlanjeans @williamokpo @softcircle (Hisham Bharoocha) to interpret the classic PUMA Disc each in their own distinctive aesthetics to present GIRLS OF BLAZE, inspired by the sights and sounds of Brazil.’

    The footwear brand’s thrilled new team member ended by gushing: ‘I couldn’t be more excited about the result. The sh*t is wild, and come February I hope you will be just as in love as I am. This has been a dream job, and the ride has just begun!’

    We reckon we’re just as excited as Solange herself…

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