Sienna Miller is launching a second hand clothing campaign

Today marks the start of this year's #SecondHandSeptember Oxfam challenge, where consumers are encouraged to wear or shop second hand clothing, to combat the negative effects of fas t fashion on the planet.

Fronting the campaign is none other than style icon Sienna Miller, aka the Queen of Vintage, who dons her favourite pre-loved items, including the below faux-fur coat, showing us you don't have to invest in the latest trends to look chic.

And the best news is you'll be able to shop her looks at the Oxfam pop-up in Selfridges, open throughout September.

Sienna says, 'I am delighted to be the face of Oxfam’s Second Hand September to help draw attention to how choosing second-hand fashion can be kinder for our planet. These small changes can make a huge difference. And rooting around in a charity shop is like hunting for treasure. Be a magpie! #secondhandseptember'

The Oxfam/Selfridges pop-up shop, which is styled by Oxfam’s independent fashion advisor Bay Garnett, celebrates all the vintage treasures that can be unearthed in Oxfam shops, such as heritage tweed or sheepskin coats, punk-inspired clothes with zips and studs and velvet dresses. Illustrator James Lacey, of Pointless Illustrations, has also designed a one-off T-shirt for the event which will be on sale in store.

Sienna Miller for Oxfam Secondhand September 2021. Striped shirt deadstock Jaeger, faux fur coat by Astraka, and jeans by Second Image. Creative Director and Stylist: Bay Garnett. Photographer: Tom Craig. Hair: Earl Simms. Make-up: Wendy Rowe

Bay Garnett says, 'I have always loved charity shopping - the creativity involved in putting random clothes together to make an outfit, and the independence of choosing second-hand. But aside from the fun, we all need to think about shopping second-hand with the climate emergency in mind - so that we're using less of the planet's virgin resources, and sending less to landfill. No matter how small our acts and choices seem, we can all make a difference. I love how the Selfridges pop-up shop brings Oxfam prices to Oxford Street, making it a choice that's accessible to everyone’s pockets.'

You can support the campaign by heading to the pop-up store, shopping Oxfam online or finding your nearest Oxfam branch.

You can also practice circular fashion all year around, by finding pre-loved treasures at the best online vintage stores and online clothing rental sites for occasion dressing.

According to the charity, consumers send 13 million items of clothing a week to landfill, and the textile industry accounts for up to 10 percent of the world’s greenhouse gas emissions – more than international aviation and shipping combined.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.